Tuesday, September 23, 2014
Here’s our take: You are told “You will get guaranteed placements,” as if that is a good thing: You want your organization or your client to earn coverage. If you wanted to pay stations you would purchase advertising time. Your stories are being pitched together with several other stories: You want your news to receive READ MORE »
Monday, September 22, 2014
Susan Matthews Apgood and Martha Sharan discuss earned media vs. “guaranteed” placements in this 1-minute video.