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Broadcast Resources

News Generation Video

Tuning In Blog

Wednesday, September 2, 2015

Public Relations: Beyond the Press Release


As with most things in the world, the advancement of technology has impacted the traditional role that public relations has played and its impact on business. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” For many, many years public READ MORE »

Tuesday, September 1, 2015

Five Things to Consider When Planning a Satellite Media Tour


So you’re sitting in your team meeting outlining the PR plan of attack for your client, when someone says, “Hey, why don’t we just do a TV satellite media tour?” Suddenly, the room goes silent. The wheels in everyone’s heads start turning. There are blank looks on everyone’s face, except yours because YOU read this READ MORE »