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Broadcast Resources

News Generation Video

Tuning In Blog

Friday, April 11, 2014

A PR Case Study: Dove Real Beauty Campaign


For decades, the media has portrayed the idea of a “beautiful woman” as something completely fake.  Whether it’s in a magazine or on a commercial, almost every single one of these women have been photo-shopped or modified to some extent; some a lot more extreme than others.  One brand in particular decided to take a READ MORE »

Thursday, April 10, 2014

Targeting your Message: Evolution in the Hispanic Media Market


Radio is a great medium through which to target your message to specific audiences. Six of the ten most highly Hispanic-populated markets are in the Top-10 media markets; and 94% of all Hispanics use radio each week, according to a recent report from Nielsen, the leading broadcast measurement company. There are many shifts and trends READ MORE »

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