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Tuning In Blog

Thursday, September 3, 2015

Lessons from the Mountain Bike: Part Three – Understand Detractors on the Ride

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After getting up on the main trail, and toughing through the first part of the ride, the steep uphill, I was ready to go, go, go. Once I felt comfortable, and my breathing evened out, I realized there were distractions all around. I equate it to skiing. The moment you begin to think how peaceful READ MORE »

Wednesday, September 2, 2015

Public Relations: Beyond the Press Release

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As with most things in the world, the advancement of technology has impacted the traditional role that public relations has played and its impact on business. The Public Relations Society of America defines public relations as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” For many, many years public READ MORE »