Broadcast Resources

Archive for 2004

Wednesday, December 22, 2004

Stations Across the Country have PSA Rotation, Despite No FCC Requirement

A new survey of 50 randomly sampled radio PSA directors in the top-50 markets, finds that 100% of stations surveyed have public service announcement rotation, with 78% having between one and ten PSA slots to fill in a typical week. Thirty percent of stations now use MP3s exclusively for the PSA content, with 46% still READ MORE »

Monday, November 22, 2004

Making the Case for Education

Just two weeks after the American Federation of Teachers’ (AFT) annual conference in Washington, D.C., delegates traveled to Boston for the Democratic National Convention. Education has always been a critical issue, especially during election time. So for the AFT Convention, state presidents from the AFT reported back to their states via radio interviews about the READ MORE »

Friday, October 22, 2004

Radio Reaches Out to the Growing Hispanic Audience

During the 1990s, Hispanics became the fastest growing minority in America. During that time, the Latino suburban population grew 71 percent. As many as 18 metro areas across the country have been called “hypergrowth destinations.” In each of these 18 locations, the Hispanic population grew by more than 300 percent—or twice the national Hispanic population READ MORE »

Wednesday, September 22, 2004

The Politics of Politics

With the pending presidential elections, the political climate has been raised dramatically in the country, but what political stories are being heard on radio? Radio stations are apt to discuss policy with groups who might have political objectives, as long as there is a strong local tie to their state and issues affecting their listener. READ MORE »

Sunday, August 22, 2004

Heat from the FCC Fuels Firing on Radio

As we continue our ongoing look at the actions of the Federal Communications Commission (FCC), we find that the organization is undergoing an enforcement wave of its policies to protect consumers and cracking down on broadcast companies and their programming. Radio companies are being fined heavily for on-air content considered unacceptable, obscene and offensive. In READ MORE »

Saturday, May 22, 2004

Decency Standards in Broadcasting

In our last newsletter, the fall edition of Tuning In, our front-page article featured the buzz over media consolidation. Last fall, the Federal Communications Commission voted to give media conglomerates an enormous amount of power. Under the new rules of media ownership, the FCC said, one company can own up to three television stations, eight radio READ MORE »

Thursday, April 22, 2004

It’s All in the Pitch

At the end of 2003, we completed a survey of 50 randomly sampled radio newsrooms in the top-50 markets to gauge how stations use audio news releases and other information provided to them by outside sources. Results of the survey found 96% of newsrooms report that outside sources are used as part of their newsgathering READ MORE »

Monday, March 22, 2004

Landmark Alzheimer’s Programming on PBS

Today approximately five million Americans have Alzheimer’s disease. With each passing year, as the first baby boomers approach the age of 65, America moves closer to the brink of an epidemic. On Wednesday, January 21 at 9:00 p.m., PBS presented a groundbreaking evening of programming that brought this looming health crisis to national attention — READ MORE »

Sunday, February 22, 2004

Time is of the Essence

Every day, major radio news stations juggle information, using a variety of standards to determine which stories to air and when, but there is one standard that remains constant in every newsroom operation: timeliness. Tying a topic to a breaking story, a current event and providing an imbedded deadline will often increase a story’s chances READ MORE »

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