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TUNING IN

A blog dedicated to the world of broadcast and public relations

Monday, November 22, 2004

Making the Case for Education

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Just two weeks after the American Federation of Teachers’ (AFT) annual conference in Washington, D.C., delegates traveled to Boston for the Democratic National Convention. Education has always been a critical issue, especially during election time. So for the AFT Convention, state presidents from the AFT reported back to their states via radio interviews about the annual salary survey released for the convention, then hit the road for Boston.

The airwaves were still reverberating from those first interviews, when just two weeks later, a whole new round of interviews took place from Boston. This time, the interviews matched Democratic delegates and members of the AFT attending the convention with local areas they represent in home states and cities to discuss the Democratic Party’s education proposals.

The delegates were pitched to stations and networks in advance of the Democratic Convention in Boston to discuss Senator John Kerry’s education proposal released on Monday, July 26, 2004. The outlined plan fully funds the No Child Left Behind Act and recognizes that teachers deserve respect, should be well and fairly compensated, and need support from parents and communities in doing the important work of educating our nation’s children.

A total of 30 interviews were completed on the morning of Monday, July 26. There were more than 11 and a half million listeners, and there were a total of 5,724 airings of the interviews on 3,926 stations and network affiliates across the United States. Interviews were completed nationally on Associated Press Broadcast, USA Radio Network and statewide networks in Alaska, Arkansas, Florida, Iowa, Ohio Pennsylvania, and Wisconsin, as well as top news and news-talk stations in key markets.

The AFT represents more than 1.3 million pre-K through 12th-grade teachers, paraprofessionals and other school support employees, higher education faculty, nurses and other healthcare workers, and state and local government employees.

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