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Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Thursday, July 6, 2006

How do I keep reporters on subject when interviewing a celebrity spokesperson?

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When we book interviews with radio reporters and producers, we communicate with them to determine boundaries for the interview. We work with them to limit their questions concerning the personal lives of the celebrity to two or three questions.

Most of the time, reporters respect our request. They understand that while they may want to talk to a spokesperson because they are a celebrity, they also know the interview was booked to discuss a particular issue. While it is fine to ask a few questions outside of the subject matter, reporters are typically good about discussing the subject matter at hand as well.

We understand that there is give and take in this situation and we work with the stations and our spokesperson to ensure that both of their needs are met. In the rare circumstance that an interview goes terribly astray, we simply won’t pitch an interview with that station in the future.

Answer Provided by Lynn Harris Medcalf,
Executive Vice President, News Generation, Inc.

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