A blog dedicated to the world of broadcast and public relations
Thursday, July 27, 2006
When should I use an audio news release or audio bite line and when should I use a radio media tour?
Audio news releases and audio bite lines are good to use when your story has one consistent, straightforward message. Also, when there is a breaking news situation, audio news releases and audio bite lines are the appropriate service to utilize, since they have such a quick turnaround time. If your issue is a little more complex—like a new medical treatment, a financial or high tech story or an issue discussed as the focus of a television program—a radio media tour should be used. A radio media tour should be used for any subject that needs a more detailed explanation or is more in-depth than can be captured in a single page press release.