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Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Thursday, August 3, 2006

I recently read that it is important to have a spokesperson in the studio for radio media tours. Is that true?

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For radio media tours, most companies use teleconferencing companies with digital phone lines. These companies have the ability to boost levels and mix the audio for broadcast use.

So, there is no need for a spokesperson to ever have to travel out of the comfort of their own home or office. With today’s technologies, radio is a convenient medium to communicate your message. By using a high-quality digital phone line, you can get the same quality audio that you can get in a studio.

Answer submitted by Lynn Harris Medcalf,
Executive Vice President, News Generation, Inc

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