A blog dedicated to the world of broadcast and public relations
Thursday, December 14, 2006
What are the best types stories for radio?
The best types of stories for radio can be generally categorized as “news you can use.” Pocketbook issues, health information, safety tips, anything that can be translated to a person’s everyday life, is what works best on radio. Keep in mind that radio provides access to a demographic better than any other mass communication medium, so think about what the women age 25+ listening to an adult contemporary station would want out of a story versus an 18+ man listening to an album rock station and coordinate your message accordingly.
Since radio is a consumer medium, keeping your average radio listener in mind is key to pitching a story that works well on radio. One good way of doing this is to becoming a savvy radio listener yourself. What is it that you are looking for in a good news story? What kind of information are looking for in a newscast? By tuning in to what you would look for as a radio listener, you can tap into radio’s power.