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Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Thursday, July 12, 2007

How do I know if my story will work on radio?

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Since we talk to stations every day, we know what works on the air and what doesn’t. We work with clients daily to help put together strong radio stories, so you can rest assured we will always be honest if we think a pitch will or will not work and provide you with suggestions to make the story stronger. We want our clients and stations to be happy with our results, and the best way to do that is to only pitch strong radio stories. We turn down more business than anyone in this industry, because we never want to risk our reputation with reporters by providing them weak stories. And equally as important, we do not want our clients to waste budget dollars on ineffectual tactics. Further, with our extensive radio background, our specialty is in writing radio-friendly scripts and releases and producing and placing information that will resonate most with reporters.

posted by Susan Matthews Apgood

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