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Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Thursday, December 6, 2007

News Generation on PRSA Radio

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Susan Matthews Apgood (President) and Lynn Harris Medcalf (Executive Vice-President), co-founders of News Generation, were interviewed on PRSA radio during the 2007 PRSA conference. They spoke about the growth of new media and how it can work in conjunction with traditional radio and public relations to maximize message delivery. Click on the link below to hear exactly what they had to say:PRSA Radio presents “Incorporating New Media into Traditional Radio”

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