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Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Wednesday, March 26, 2008

New Tool is Cool (That Rhymes!)

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CARMA International Inc., a leader in communications measurement tools, is introducing a new automated media measurement tool called NewsAccess that sounds like a very useful addition to what they already offer.

Here is their own description: NewsAccess provides basic, automated access to clients’ relevant coverage in traditional, non-traditional and social media and generates related metrics that measure their impact.

Not sure about the cost, but it sounds like the perfect tool to relieve me of my Google Alerts addiction.

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