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TUNING IN

A blog dedicated to the world of broadcast and public relations

Wednesday, April 23, 2008

Using Radio to Influence the 2008 Debate on Torture

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Radio can be used effectively in targeted geographic areas to help educate listeners on issues in advance of a vote or political primary.  Working with Rabinowitz/Dorf Communications, Human Rights First, a leading human rights advocacy organization based in New York City and Washington, D.C., did just that when it co-chaired meetings with retired Generals and Admirals, all with wide-ranging experience, prior to the recent primaries and caucuses.  They utilized the power of radio to connect spokespeople with key reporters in advance of the presidential primaries and caucuses to talk about their efforts to meet with presidential hopefuls and discuss policies of prisoner treatment and torture.

The group of senior military officers, with backgrounds in combat operations, intelligence, law, and medicine, held individual meetings in key states with aspiring presidential candidates to discuss U.S. detention and interrogation policies.  The group gathered for private one-hour meetings with the candidates to discuss the role of the next commander-in-chief in ensuring that interrogation and prisoner treatment policies are consistent with the welfare of the military and with American laws, values and interests.

In Florida and South Carolina, reporters were pitched information regarding the meetings and reported back on the airwaves about those meetings.  Stations and networks covering the meetings included South Carolina Network, Florida Radio Network, the # 1 talk station in Tampa-St. Petersburg-Sarasota, one metro network in Orlando, and the #1 news-talk stations in Columbia, SC, Charleston, SC and Myrtle Beach-Florence, SC.  For more information, visit www.humanrightsfirst.org.

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