A blog dedicated to the world of broadcast and public relations
Friday, January 23, 2009
Radio Still On Top
PR Week recently ran an article on radio and how it remains a strong media outreach tool. In an article by Craig McGuire in the January 19 issue he writes specifically about radio media tours. In the spirit of full disclosure, I am quoted in the article. But the interesting conclusion is that radio is adopting new technologies to enhance the effectiveness of radio media tours. Check it out here.