A blog dedicated to the world of broadcast and public relations
Friday, February 6, 2009
Insure Your Radio Interview’s Important Message is Aired as Intended
Being interviewed on the radio can present some special challenges. Primary among these is making sure you stay on point and get your central message across clearly. There are a few things you can do.
First, fully familiarize yourself with the subject matter and outline key messages you would like to get across to the audience. It’s an old saying, but practice makes perfect! Practice reciting the story as you would like to hear it broadcast on the radio and consult with a colleague for feedback to ensure your message is clear.
Next, make the logical geographic or local connections for the markets in which you are being interviewed. Local angles to news stories are of great value to reporters and producers and this helps ensure that the reporter is more likely to keep the majority of the recorded content.
Keep in mind, today’s radio station formats are designed to reach a specifically defined segment or niche of the listening population, based on demographic criteria such as age, ethnicity and gender, so providing information about why your story works with them is essential. But, whether an interview is live or taped, the most important factor is to provide content that is timely and/or entertaining.