A blog dedicated to the world of broadcast and public relations
Friday, March 27, 2009
PITCHING RADIO: WHAT NEWSROOMS WANT
Things to think of when developing a story for radio
We are often asked about stories that will work well on radio. One of the most important factors to consider is timeliness. Interest is driven by the content and relevance of the story more than any other factor. Given the climate in the country right now, economic topics are at the top of that list. For example, offering experts to explain how the stimulus package will impact each citizen is extremely compelling right now.
Radio stations want to grab the attention of the listeners and hold on to it. The easiest way to accomplish this is by addressing topics that are at the forefront of the concerns of that very audience. Everyone is being directly impacted by the dire economic state of the nation, and many of the details concerning that situation are more complex than the “Average Joe” can get his mind around. Radio stations are clamoring for experts to help simplify this issue and explain it in a way that allows the magnitude of the problem be broken down to a personal interest level.