A blog dedicated to the world of broadcast and public relations
Friday, April 17, 2009
ANRs retain their effectiveness in reaching consumers
Although there are a number of ways to disseminate information in the digital space, audio news releases (ANRs) remain an effective way to reach consumers, particularly when the message is compelling, concise, and easy to understand.
These short, 60-second audio packages, containing one or two sound bites from a client, can be distributed to radio outlets across the US, but are more often picked up by stations in smaller markets.
As such, ANRs work well in presenting targeted news on local issues, says Susan Matthews Apgood, president of News Generation. “You’re able to reach people when they’re listening and where it matters to them,” she explains. Read more…
Written by Beth Krietsch