Broadcast Resources


A blog dedicated to the world of broadcast and public relations

Tuesday, June 30, 2009

What are the “New Rules of Engagement”??


It’s perhaps the biggest defining rift between PR and newsroom reporters: what’s the best way to pitch a story: traditional phone calls/email or social media such as Twitter, Facebook or blogging?

Click here to hear a lively discussion of News Generation’s radio panel from Thursday, June 18, 2009, featuring four of Washington, DC area’s most influential radio decision-makers who addressed how to effectively build relationships and which method they prefer using.

Panelists include:

·Chilli Amar, Co-Host and Traffic Reporter, The Carson Show from 3:00 to 7:00 p.m., MIX 107.3,

·Leslie Bradshaw, Communications Manager, New Media Strategies, market leader in social media marketing and measurement,

·Mitchell Miller, Assistant News Director/Assistant Program Director, WTOP Radio,

·Jen Richer, Web/News Coordinator, NewsTalk 630 WMAL,

~ posted by Akilah Luke

Comments are closed.