A blog dedicated to the world of broadcast and public relations
Wednesday, August 5, 2009
How America Listens to Radio
Although radio advertising revenue may be suffering during this economic downturn, listening to the radio continues to be part of Americans’ daily life, according to results of a nationwide telephone survey from American Media Services. This survey shows radio listenership remains consistently strong. The study found:
Four out of five (80 percent) say they usually turn on the radio when they get into their car; and
Nearly three-quarters (73 percent) said they are listening to the radio as much or more than they did five years ago.
In fact, according to Arbitron’s Radio Today (2008 Edition), the big picture for radio overall is its remarkable, enduring reach. To read more about facts and figures of radio please click here.