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TUNING IN

A blog dedicated to the world of broadcast and public relations

Wednesday, April 28, 2010

Radio Embraces Technology to Extend Audience Reach

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Technology is the new name of the game in radio, so in this entry, we’ll focus on technological advances on the radio dial.

According to a new Inside Radio survey about technologies and advancements with growth potential, 67% of respondents chose mobile phone apps while 46% opted for social networking. The rest of the survey showed audio streaming at 29%, station websites at 23%, online video streams at 21%, and trailing the field was HD Radio at 8%.

While streaming and HD Radio adoption may be flat, mobile phone apps are exploding. In fact, by May of 2010, 71 of Salem Broadcasting’s radio stations will have both iPhone and BlackBerry mobile applications under a new deal with AirKast.

In another platform development, Radio Info reports that Verizon’s fiber-to-the-home FiOS system is providing easy access to Internet radio through the home TV screen. Now you can search for hundreds of Internet radio stations on the TV screen, and even use a Motorola Droid or HTC Imagio smart phone as a remote control.

And the latest breaking news on the mobile radio front is HP buying Palm for $1.2 billion. It’s Palm’s platform which seems to be the big draw, as it allows HP to tap into the smartphone market and compete with the big boys like Apple and Microsoft.

Radio, the most mobile medium, has gotten even more mobile and is now providing even more listening opportunities in the home and on-the-go.

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