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TUNING IN

A blog dedicated to the world of broadcast and public relations

Monday, May 10, 2010

Intersection of Radio and Politics in Maryland

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In an intersting intersection of radio and politics, former Maryland Governor Bob Ehrlich has declared that he will keep his Saturday radio show on WBAL-AM (1090) until the law says he must give it up, when he officially files as a gubernatorial candidate, running against current Governor Martin O’Malley. Further stirring the political pot, Maryland Governor Martin O’Malley’s campaign ran an ad on WBAL Radio Saturday criticizing former Governor Ehrlich. This ad ran twice on Ehrlich’s own radio show, stating that Ehrlich must be living in a “fantasy land” to say he left office with hundreds of millions of dollars in budget surplus.
While Ehrlich discussed the ad after it aired, he did not address the content of the ad, stating that was an issue for another time. Rather, he questioned why O’Malley’s campaign would run an ad when the state Democratic Party has said that the program sponsors are de-facto funders of Ehrlich’s campaign. The good news for broadcasters in Maryland is that this campaign should be a noisy one, with lots of campaign ad buys, which can help station further grow rising ad revenues.

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