A blog dedicated to the world of broadcast and public relations
Friday, July 2, 2010
Susan Sarandon helps kids “Book a Brighter Future”
There is no shortage of organizations doing good work, but one non-profit had the good fortune to snag a celebrity spokesperson known for her cause-related work almost as much as her award-winning acting roles.
This program will help RIF provide free books and literacy resources to children nationwide, while expanding RIF‘s outreach to the children at greatest risk for developing reading difficulties, at a time when their funding has been slashed by the administration.
The Book A Brighter Future campaign is an annual promotion held at Macy’s stores to help raise money for local RIF programs and to provide reading resources to the children who need them most.
This campaign provides an opportunity for Macy’s customers to join the effort and have an impact on literacy in their community. From June 30 through July 31, Macy’s customers can give $3 and receive a coupon for $10 off one purchase of $50 or more at any Macy’s store nationwide. Macy’s will give 100% of every $3 to RIF.
To publicize their efforts, Ms. Sarandon led an in-store reading at a book store in New York and completed a series of radio interviews across the country. News Generation was fortunate to be able to provide radio support for this important campaign and raise awareness about the importance of early reading programs.