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TUNING IN

A blog dedicated to the world of broadcast and public relations

Saturday, September 11, 2010

Case Study: Brains On Bikes Inspirational Journey & Ride For Awareness

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Anne Feeley (pictured on the left with her mother Lois Feeley) is a woman on a mission.  The 55-year-old brain cancer survivor set off in April on a nearly 4,000-mile bike ride across the country to raise awareness of and funding for brain cancer research.  Joined by her trainer, Gundula Hennig and her dog Walter, Anne pedaled from San Francisco to Washington, D.C. in three months.  “Exercise is my way of fighting – a way to focus on positive feelings and get strong,” she says.

In June of 2010, we worked with Brains on Bikes to complete a pro bono radio media tour with Anne.  The tour reached 2.5 million listeners during the last leg of her journey, reaching out to communities through which she would soon travel in order to continue the buzz about her amazing feat.  In the days following the tour, the Brains on Bikes’ Facebook page more than doubled its fans.

My own family suffered a devastating loss in August of 2008 when my father-in-law Bob Apgood lost his 13 month battle with brain cancer. Taking on this project was a way to help raise awareness for Brains on Bikes and the importance of brain cancer research, and honor my father-in-law’s memory.

You can visit Anne’s blog to read about her journey and current postings.  Continuing her advocacy, recently, Anne participated in the StandUp2Cancer televised event on September 10.  We cannot wait to see what Anne does next!

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