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TUNING IN

A blog dedicated to the world of broadcast and public relations

Monday, October 11, 2010

Why Radio Still Matters and How to Make it Part of Your Communications Strategy in DC on Thursday, October 28

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The media landscape is changing, and yet at the same time it has been broadened with the inclusion of new social media and online networking tools. But often ignored in the discussion is how radio can play an important role in your communications program. Radio reaches tens of millions of people each week, and it’s a great way of targeting your message to listeners who are interested in your issues in a low-cost and effective way. 

At this PRSA Professional Development session you will hear from a panel of communicators who will detail your options for using radio to communicate your message—and why news/talk radio should be a component of any organization’s public relations plan. Our panel of speakers will detail their communications successes with radio and the tools they’ve used. 

Panelists include:

  • Julie Lloyd, American College of Emergency Physicians
  • Janet Bass, Public Relations Manager American Federation of Teachers
  • Neil Grace, Media Director Acting Director of Public Affairs Burson Marsteller
  • Sharyn Stein, Director Media Practice Environmental Defense Fund
  • Moderator:Phil Rabin, Editor of the Capital Communicator
8:00 – 8:30 a.m.: Registration/networking/continental breakfast
8:30 – 10:00 a.m.: Program
U.S. Navy Memorial & Heritage Center
701 Pennsylvania Ave., NW, Washington, DC 20004
Metro: Navy Memorial/Archives (yellow/green lines)
Cost: $35/members; 55/non-members; 10/students/retirees; additional $10 at the door
Online registration will open soon.If you have questions, please call the chapter office at 703.691.9212.

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