A blog dedicated to the world of broadcast and public relations
Tuesday, July 19, 2011
College Radio Stations Being Silenced
College radio stations serve as a voice for both students and the local community in which they’re located. A college radio station can provide local news, public affairs and information, a presence in community events, as well as music that is not getting airplay on commercial radio, as well as local music that is specific to the area. Recently, there has been an increase in the sales of college radio station properties to outside broadcasters interested in syndicating programming, like National Public Radio. This recent development has many students and supporters of college radio in local communities upset.
In these hard financial times, many colleges have been using the sale of their educational frequencies as a revenue generating opportunity. Oftentimes, these frequencies are worth millions of dollars to those who want to buy them. One of the main problems though, is that many colleges recognize the dollar value of their station, but not their value to the campus and surrounding community, leaving a void for both students who want experience at a broadcast station and the local community that relies on the not-for-profit voice the station provides. University and college administrators making these decisions are unaware of the possibilities of terrestrial radio and when they are told that radio is dying, they are even more willing to sell the license, especially if it will garner millions in unexpected revenue for the college or university.