Broadcast Resources

Archive for 2012

Friday, December 28, 2012

Digital Age Communications: How to Stand Out

In a recent webinar “Media Relations for the Digital Age,” guest speaker Rebecca Lieb, author of Content Marketing: Think Like a Publisher, along with Sally Falkow, president of PRESSfeed presented information about digital technology trends can not only help the efficiency of getting your story out, but can make it stand out among other pitches. READ MORE »

Friday, December 21, 2012

Nielsen Makes Offer to Purchase Arbitron

Arbitron, best-known for their radio audience measurement, has been approached by Nielsen Holdings to be purchased for $1.26 billion, as reported by the Wall Street Journal earlier this week.  Now that is a very Merry Christmas!  In conjunction with our own research, we use Arbitron’s radio audience measuring data to identify the number of stations by format, number of radio READ MORE »

Friday, December 14, 2012

How to Spot a “Classic Rocker” … It’s Not Just The Dude with a Led Zeppelin T-Shirt on Anymore

Do you think you can spot a “Classic Rocker” a mile away?  It might not be as easy as you think. According to the latest research from Arbitron, classic rock listeners are more likely than most to have dined at an upscale restaurant, bought or leased a hybrid vehicle, and were great targets for just READ MORE »

Thursday, December 13, 2012

Five Tips for Staying on Reporters’ “Nice” Lists

While some believe this is the “Most Wonderful Time of the Year,” it can be a particular stressful for public relations professionals.  There can be so much to balance, including staying on a reporter’s “nice list.” To insure you do here are some tips from Katherine Connors from her article 5 ways to stay on READ MORE »

Wednesday, December 12, 2012

A Conversation with Detroit’s Hometown Radio Personality: Frank Beckmann

Meet Frank Beckmann, Detroit’s hometown personality and host of the “Frank Beckmann Show” on WJR-AM radio inDetroit.  Frank Beckmann brings his 39 years of broadcasting experience to WJR’s highly-rated show.  We chatted with Frank about his show and his life in radio. Tell us about your background.  How long have you been in radio, how READ MORE »

Tuesday, December 11, 2012

The Post-Election News of 2013

The Presidential Election of 2012 may be over, along with its debates and differing points of view, but the issues of the 2012 election are just beginning to take on life and play out in the daily local and national newscasts of 2013. Several organizations, including the Poynter Institute, have completed studies on some of the important READ MORE »

Thursday, December 6, 2012

Fostering Good Relationships with Journalists

The media landscape is constantly changing.  Seemingly ‘good’ advice from a few years ago, can sometimes be considered a faux-pas now.  In an article from PR-Squared,  Amanda Guisbond discusses how the advice about pitching journalists from a colleague when she began her public relations career just four short years ago has already become outdated.  If READ MORE »

Tuesday, December 4, 2012

8 Ways Twitter is Changing the World

Twitter has dramatically changed the world in which we live.  Who would have thought that a status update in 140 characters could change the world?  In an article published in Smithsonian Magazine by Randy Rieland, he discusses the various and serious ways this quirky social media tool is being used and the even greater potential READ MORE »

Friday, November 30, 2012

Tips to Engage Employees and Improve Your Goals

The economy has brought challenges to many organizations.  Some may face a reduced work force, increased work load and responsibilities or no pay raises. PRSA Public Relations Tactics recently published an article written by Alice Grey Harrison offering information on how combating this seemingly negative business climate, suggesting organizations engage their employees to create a more content, READ MORE »

Thursday, November 29, 2012

Put More Power and Precision in Your Writing on Wednesday, December 12

Proficient writing skills are absolutely essential in the world of public relations. Your words must be compelling and precise to make a truly meaningful impact. To help PR professionals improve their writing skills, the PRSA-NCC Professional Development Committee is hosting, “Put More Power and Precision in Your PR/PA Writing”, an acclaimed workshop held twice annually. READ MORE »