Broadcast Resources


A blog dedicated to the world of broadcast and public relations

Tuesday, January 24, 2012

Sports PR Workshop – 2/14


What Sports Team Communicators Can Teach Us
If sports are a metaphor for life, sports communication is a metaphor for the rest of PR.

On Tuesday, February 14, the National Capital Chapter of PRSA (PRSA-NCC) will host a workshop at the U.S. Navy Memorial & Heritage Center inWashington,DCfrom 8-10 a.m.

In this workshop, sports team professionals from the Baltimore Ravens, Washington Nationals, Georgetown Hoyas, and Washington Capitals will provide valuable lessons from their years of experience working in sports communications.

Topics for the workshop will include message discipline in the digital age; lessons about crisis communications from the sports world; integrating social and traditional media and being your own news source; internal communications and selling your plan to your company or client; and how an underdog or small played breaks into the news cycle.

The event will be moderated by Aaron Cohen, Vice President of Media Relations, MSL Group.

Panelists include:
    Kevin Byrne, Senior VP, Public & Community Relations, Baltimore Ravens, @Ravens
    Lara Potter, Vice President & Managing Director, Communications & Brand Development, Washington Nationals, @Nationals
    Mex Carey, Sports Information Director,GeorgetownUniversity, @MexCarey
    Ben Guerrero, Manager of Media Relations,Washington Capitals, @WashCaps
Tickets for the event are available for purchase at;=store&GroupID;=22506.
U.S.NavyMemorial & HeritageCenter
701 Pennsylvania Ave., NW
Metro: Yellow/Green lines @ Navy Memorial/Archives station
For directions and parking, visit

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