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TUNING IN

A blog dedicated to the world of broadcast and public relations

Thursday, June 21, 2012

To Tweet, or Not to Tweet?

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Whether you are Tweeting about the upcoming 2012 presidential election, the Sandusky trial, or even the mid-June heat wave, there’s no question that Twitter has revolutionized the way that the general public receives their information and communicates with one another. However, the potential for Tweets to give too much information can deflate the power that Twitter has, and thus render it less effective.

So what makes a tweet transcend within the Twitter world? Researchers from MIT, Carnegie Mellon University and the Georgia Institute of Technology conducted an experiment to find out just that. What they found was that Twitter users have a reasonably high tolerance for “less-desired content in their news feeds.” Furthermore, the researchers learned that in order for a tweet to be considered “worth reading”, it must have a certain element of simplicity. By breaking down the 36% of Tweets that were considered “worth reading”, as illustrated in this graph, the researchers were able to comprise three basic rules for an effective Tweet:

         1) Be clear, not cryptic or insidery.

         2) Don’t overuse hashtags, and

         3) don’t retweet one-on-one conversations.

#Sounds #easy #enough, #right? The evidence supporting these rules stem from the finding that it is imperative to be “aware of one’s audience and how different people’s values may differ,” said Paul André, researcher from Carnegie Mellon.

Clearly, it is worth fighting off the compulsive urge to impress the Twitter world with the depth of your vocabulary by using all 140 characters in your Tweets. A more concise, simple approach will not only increase your chances for your Tweet to be better received, but significantly more likely to be received at all.

One Response to To Tweet, or Not to Tweet?

  1. 36 percent of Tweets are worth reading. Not a good stat since most news sites have a 90 % or better quality rating. Who has time to sift through all those tweets?