A blog dedicated to the world of broadcast and public relations
Friday, August 3, 2012
Understanding the Significance of Earned Media
When it comes to the broadcast industry, there is one thing for certain: consumers want news that is relevant to them. Rather than contribute to the fuzzy world of “guaranteed placements,” more commonly known as advertisements, our focus has always been and will always be on securing earned media placements. The difference between paid and earned media is with earned media, there is no money exchanged or pay or “pay for play.” We provide radio stations with relevant, credible and newsworthy content on behalf of our clients, resulting in stations wanting to use our stories rather than having to use it because they are being paid to. We aim to inform listeners and viewers with the most interesting, issue-driven information on the air. For more information, check out our newly launched earned media video.