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TUNING IN

A blog dedicated to the world of broadcast and public relations

Thursday, October 11, 2012

AARP Florida’s Tips For Battleground State Coverage

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With the Presidential election less than one month away, organizations seeking to get their key issues in front of the voters are pulling out all the stops. AARP Florida, in a key battleground state, is doing some interesting work to cut through the election noise and make their mark.

Prior to the Presidential Debate on October 22, AARP Florida is hosting a series of activities in Florida to bring attention the critical concerns of 50-plus voters, specifically Social Security, Medicare and financial security.  To let Florida citizens know about voter resources like the upcoming debate festival and watch party, AARP Florida is using an audio news release in English and Spanish to spread the word and energize voters.

News Generation targeted and personally pitched 150 stations and networks across the state of Florida.  This one-on-one contact with decision makers at radio stations across the state allows us to drive awareness for the organization, while simultaneously providing local, relevant and current content to stations for their on-air broadcast.

Back in May, we partnered with AARP Florida on another key project, sharing localized survey results for You’ve Earned A Say. The full case study may be found on our blog. In summary, the release drew more than one and a half million listeners, or more than three times the average for a typical statewide project, and we expect similar results for this most recent release.

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