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Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Thursday, October 18, 2012

News Generation’s Fall Newsletter — Broadcast and PR Industry Insights

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Fall is in the air and we are ready for cooler temps, brilliant foliage and an even more active news period amplified by upcoming elections.

From some interesting election-issue-related work, to several very different station surveys  to a television case study, we are excited to share some great stories with you.  And for your convenience, we’ve compiled the full stories here.

  • AARP Florida Battleground State Tactics:  If you’ve got an important election related issue, AND you are in a key state, how do you break through the media clutter?  Our partners at AARP Florida are planning a series of activities, including using a carefully crafted audio news release to spread the word and energize voters. Read full story. Also, last spring, they leveraged survey results into a successful issue-focused radio media tour.
  • Stations Reveal Long-Form Programming Preferences: We conducted a survey of radio stations and it confirmed that stations are still committed to going beyond the soundbite for more in-depth explorations of topics important to their local communities.  Read full story.
  • Ernst & Young: A Satellite Case Study:  Ernst & Young LLP, a leading authority in tax preparation annually publishes the go-to consumer tax guide each year for those who wish to prepare their taxes themselves, but seek trustworthy guidance to effectively navigate the dynamic nature of tax laws and requirements.  Read full story.
  • Radio Station Survey: Insights From How Three Top News Stations are Using Social Media:   Much has been written on best practices in social media, but how are news radio outlets leveraging the top platforms?  To find out, we observed three top news radio stations — WSB in Atlanta, WBZ in Boston and WTOP in Washington,DC — on Twitter and Facebook over several days.  Read full story.

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