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Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Thursday, November 29, 2012

Put More Power and Precision in Your Writing on Wednesday, December 12

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Proficient writing skills are absolutely essential in the world of public relations. Your words must be compelling and precise to make a truly meaningful impact. To help PR professionals improve their writing skills, the PRSA-NCC Professional Development Committee is hosting, “Put More Power and Precision in Your PR/PA Writing”, an acclaimed workshop held twice annually. Don Bates, writing instructor at New York University and Founding Director of the Master’s Degree program in Strategic Public Relations at George Washington University, will lead the workshop.

You’ll learn how to build your writing and editing skills and become a ‘new era’ writer. The workshop covers not only how to write for news releases and letters, but pitches, emails, blog posts and more! Don Bates will also cover how to write for social media, which while difficult, is a critical skill in the fast-changing world of PR. Learning and reviewing these skills will help you achieve tangible and strategic results.

Other participants agree too. A Public Affairs Specialist, from a Defense Logistics Agency said, “I especially enjoyed the section on pitching to the media and writing pitch letters because it allowed me to change for the better the way I approach media with my agency’s news stories.” A Health Communications and Marketing Specialist, from the AED Center for Health Communication said, “Since this event I have utilized the template pitch, created by Professor Bates, resulting in a substantial increase in call backs and story placements. Our PR team uses this template as a blueprint for developing additional PR materials.”

So no matter what area of public relations you cover, you’re sure to benefit from this workshop. Register soon, because spots will fill up fast.

Cost: $185 PRSA, WWPR, BPRS Members; $265.00 Non-members; $110 Students

Date & Time: December 12, 2012 from 8:00 a.m. to 5:00 p.m.

Location: Ogilvy Washington, 1111 19th Street, NW, 10th Floor, Washington, DC 20036

Visit the PRSA-NCC website to register.

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