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TUNING IN

A blog dedicated to the world of broadcast and public relations

Friday, January 11, 2013

Playing the Game: How Communication Leaders Must Inspire Their Teams

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Crucial to a workplace environment, leaders of the office are constantly sharpening their communication skills. Every day, leaders use their strategic decision making to guide employees and clients. These strategies are used to differentiate, enhance and engage stakeholders. With all this energy focused towards business, we tend to forget to apply these ideas to ourselves. Many of us would benefit by taking a step back to gain a new perspective. With a fresh angle, many challenges facing offices today such as a multigenerational workplace could be resolved with new communication skills. In PRSA‘s winter editionConference Room of Public Relations Strategist, these challenges and strategies are explained along with ideas to better a leader.

Communication leaders are expected to transform their organizations in order to optimize growth and success. As this is a big responsibility, it proves true and will remain that way. As leaders it is our responsibly understand their duties and embrace the change. By being aware that the most valued are assets its people, leaders need to be committed to effective communication; and understand a leader this and the effect it has on their organization.

A leader is faced daily with the challenge of staying with the status quo, or to challenging it. To stay relevant and at peak performance, they must recognize that to breaking away from tradition. Apple, an industry giant, became global after breaking all the rules and launching its campaign, “Think Different.” Renee T. Walker explains, “Leaders must employ their communication knowledge and interpersonal skills to successfully navigate the organization’s culture and advocate for change.”

By breaking away from tradition, sometimes our efforts can be minimized or impaired.  As frustration looms, communicators must continue to move forward as game changers. Game changers challenge the norms and break conventions. By creating instead of copying, innovation becomes second nature while successfully navigating their organization.

Game changers maximize and utilize the talents of all team members. One area that is commonly pushed aside is the impact of women in top leadership positions. Women are perceived to be more in tune with personal relationships and general communication. As these seem like pertinent skills, they tend to hinder women to climb to the highest leadership position. A study from a corporate training firm based in Orem, Utah found that men dominate the senior and executive management ranks with 78 percent.

Establishing a team environment that utilizes everyone’s skills is a likely differentiator for an excellent leader. An environment like this contributes to game changes and breaking away from traditions. Too often are promising leaders overlooked, and the functionality of the organization sacrificed. As leaders, enabling our teams to contribute at the highest level is the first priority

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