A blog dedicated to the world of broadcast and public relations
Wednesday, March 20, 2013
Are You Paying Attention to This Data?
Let’s face it, we are suckers for a good infographic. Even if we have heard some of the data before, infographics crystallize the information and adds urgency. One in every six individuals, and one in four kids, in the United States is Latino. Wow. And these numbers are growing. And broadcast media has certainly responded in spades. In recent years a tremendous number of Latino targeted radio stations, in a variety of formats, have been added, and now we are seeing the same proliferation with television networks and programming. How are you addressing this population shift in your long term communications planning?