A blog dedicated to the world of broadcast and public relations
Wednesday, June 5, 2013
PRSA-NCC Presents “Building a Corporate Social Responsibility Model into Your Communications Strategy” on July 11th at 8:00 a.m.
Corporate Social Responsibility is the commitment made by businesses to behave ethically, while contributing to both corporate economic, as well as internal and external societal, development. Net, net, companies keep sight on the bottom line while improving the quality of life of the workforce and their families as well as that of the local community at large.
From small non-profits to multi-national companies, increased stakeholder engagement and transparency have made Corporate Social Responsibility (CSR) an increasingly valuable strategy for organizations. Yet, surprisingly, according to the recent Holmes Report, only 15% of all businesses have a fully-developed CSR or sustainability plan, while 26% have no official plan at all.
Whether you are thinking about starting a CSR program for your organization, or want to learn how to take your existing program to the next level, this panel of experts will offer insights from the frontlines of this growing specialty.
In addition, attendees will learn:
- Why CSR is becoming an increasingly important strategy for organizations
- How to integrate an effective CSR plan into your communications plan
- Case studies and best practices on successful CSR programs in the corporate, non-profit and government sectors
- Sheila McLean, MSLGROUP CSR/Cause Practice
- Cory Porter, Director, Waggener Edstrom Social Innovation
- Keith William Diener Art of Lawyering PLLC (moderator)
Sheila McLean leads the North American MSLGROUP CSR/Cause practice, known as PurPle (Purpose + People), which builds on the agency’s award-winning leadership with a comprehensive global offering that connects a team of more than 100 experts in the areas of CSR and cause.
Cory Porter specializes in crafting CSR communications programs that enable socially innovative, multi-stakeholder organizations to activate and connect with consumer, policy and investor audiences.
Keith William Diener is a Visiting Assistant Professor of Business Law and Ethics at George Washington University and a Founding Member at Art of Lawyering PLLC. His research focuses on interdisciplinary work in law and ethics in business contexts, and the social responsibilities of corporations.
Event Date: Thursday, July 11, 2013 – 8:00am to 10:00am, to register, visit prsa-ncc.org.
Cost: $35 PRSA and WWPR Members, $55 Nonmembers, $10 Students/Retirees, $10 additional at the door
Location: U.S. Navy Memorial & Heritage Center, 701 Pennsylvania Ave., NW Washington, DC 20004
Metro: Yellow/Green lines – Navy Memorial/Archives. For directions/parking, go to www.navymemorial.org/