A blog dedicated to the world of broadcast and public relations
Thursday, January 16, 2014
The Olympics is Coming: Here is What We are Looking to See & Hear
by Kiley Skene
Excited for the 2014 Olympic Winter Games in Sochi? So are we! Throughout the next month we will be covering numerous topics involving the Olympic Games. From Olympic spoilers that have everyone turning off their phone alerts, hiding from their computers, and plugging their ears, to boycotts and crises in previous games that have stunned the world.
As the countdown to the 2014 Olympics continues, the security in Sochi is becoming more and more of a concern for not only the competing athletes and the spectators, but for the journalists sent to cover the games as well. Each member of the NBC news team has been prepared for the possibility of violence at the games.
“I think we all know as we head to Sochi that we are in for an interesting ride. There are a lot of groups that would like to take advantage of the Olympics to make a point, whether it is a positive point or a negative point, so we go there with our eyes wide open,” said Matt Lauer of NBC.
Every year the Olympics face a chance of terrorism, but Sochi is slightly different. The Caucasus Emirate, one of the biggest terrorist groups based out of Russia, has made a promise to attack this year’s games. This is the first time a declaration of an attack at the Olympic Games has been made.
Another major concern is the chance of a boycott. In 1980, U.S. President Jimmy Carter issued an ultimatum that the United States would boycott the Moscow Olympics if Soviet troops didn’t withdraw from Afghanistan. Sure enough they didn’t, so Carter led more than 60 nations to boycott the summer games. One possible reason for a potential boycott this year? Gay rights. Russian President, Vladimir Putin banned “gay propaganda” last June causing a massive uproar and countless continuing protests.
So, how will you and the rest of the world stay updated on the current Olympic events? Luckily, technology has advanced incredibly since Olympic coverage began in the 19th Century. Coverage of the games was limited to print only until it was broadcast to satellite TV in the 20th Century, which is where all of 40 countries tuned in to the 1964 Olympics in Tokyo. Today, technology is so advanced that fans can interact with athletes online through the Olympic Athletes Hub, watch the games live from their smartphone, iPad, computer, or home television, and receive updates from countless forms of social media.
Let the games begin!