A blog dedicated to the world of broadcast and public relations
Tuesday, February 4, 2014
Join PRSA on Wednesday, February 19 for “How Google Changed the Press Release, And What You Need to Know About It”
by Kiley Skene
By now everyone knows that Google changed press release visibility in 2013. So what’s left? What are the new rules (and tools) for crafting and distributing news releases and content that engages and activates your key audiences?
Panelists Will Include:
- Serena Ehrlich: Director, Social & Evolving Media, Business Wire
- Anthony Shop: Co-founder, Social Driver
This Event Will Cover the Following:
This interactive workshop will review Google’s “new rules” affecting press releases and arm you for PR in a post-Google world. Our speakers will provide ideas and tips you can implement immediately to increase the ROI of your press release. This discussion will include the kinds of content that drives conversations on social media. This is what ultimately will give your news higher search engine rankings. In other words — SEO is out… Content and sharing is in!
The speakers, Serena Ehrlich and Anthony Shop, will discuss content creation and distribution in 2014 – from crafting to distribution to measuring and adjusting all to maximize results and help you meet your overall communication goals.
Danny Selnick: Co-chair Professional Development Committee PRSA-NCC
$10 additional at the door
When and Where:
Wednesday, February 19, 2014, from 8:00 a.m. to 10:00 a.m.
8:00 to 8:30 a.m. – Networking, registration, continental breakfast
8:30 to 10:00 a.m. – Program
701 Pennsylvania Avenue, NW
Washington, DC 20004
Metro: Navy Memorial/Archives (green/yellow lines)