Broadcast Resources


A blog dedicated to the world of broadcast and public relations

Tuesday, February 25, 2014

The News Wars


The athletic competitions that take place every two years at the summer and winter Olympic Games aren’t the only competitions happening during those times.  Another fierce battle taking place is the network morning news LogoNBCcompetitions.  For over 16 years NBC’s ‘TODAY’ show won the morning news ratings contest; 852 weeks to be exact.  But in 2012 ABC’s ‘Good Morning America’ took the lead and has kept it ever since.  Did the Olympics, which aired on NBC, have an impact on these numbers?  Read Emily Guskin’s article, The Sochi Effect on NBS and the Morning News Wars to find out.

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