A blog dedicated to the world of broadcast and public relations
Wednesday, October 1, 2014
PR Industry Spotlight: Finance, Business and Consumer
“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people.”
– Edward Bernays
As the “father of public relations,” Edward Bernays, puts it, communicating effectively with people is the basis of public relations. News about the financial industry and the business sector are a huge part of our everyday news cycle. How do you break through that? How do you get your companies’ message out there? PR for the finance, business and consumer industries plays a huge role. Whether you’re managing your company’s relationship with investors or everyday people who rely on your financial services, making people feel comfortable is a primary goal.
Some ways to get both investors and consumers feeling secure about the way your company operates in regards to their money are:
- Fact sheets – Make it easy for people to find a simple synopsis of your organization’s track record. Give some fast data points on positive statistics and points of interest.
- Backgrounders – Don’t be afraid to portray your organization’s transparency and personality by profiling c-suite members or company employees.
- Press kits – When money is involved, people want to know exactly what they’re getting into. Provide electronic press kits packed with brochures, newsletters and any information you can give a prospective investor or consumer.
- Security – If you are a financial institution, or if you allow transactions over your website, people want peace of mind that their personal information is secure.
News Generation has worked with organizations such as the Social Security Administration, the American Bankers Association (ABA) and the American Association of State Colleges and Universities to use radio as an earned media outlet to get out the word about financial and business news. Since radio has the ability to reach such a massive audience, it’s a great channel through which to portray a message about the values of your organization and why you can be trusted. A personal, engaging conversation with a reporter during a radio media tour not only allows your spokesperson to call attention to your news, but also show your spokesperson’s personable nature. It helps put a voice to a name for listeners.
In sum, attracting people to your company or organization starts with crafting an underlying message that people care about and can relate to. News Generation takes pride in helping clients do that with our focus on issue-driven public relations services that highlight the core values of your organization.