Our Mission

We see you on the radio. Our number one goal is to pitch credible, newsworthy information to radio stations and networks seeking high quality content. Our award-winning expertise lies in matching the appropriate services to maximize our clients' exposure on the best possible radio stations and networks. Through our long-standing relationships with radio reporters and stations, we have the know-how and tenacity to get the best placements with the right contacts. Our station and network database is updated daily with potential to reach more than 13,000 outlets in more than 35 different formats. All services are available in English and Spanish.

Our Team

Susan Matthews Apgood (right), president and co-founder and Lynn Harris Medcalf (left), executive vice president and co-founder, have more than three decades of combined experience in the field and bring to the table a unique focus on presenting information in a newsworthy fashion, coupled with personal station relationships to ensure success of radio media campaigns. Apgood and Medcalf have expertise in matching the appropriate radio technique with a client's message to maximize their exposure on radio.

Susan Matthews Apgood is active in a number of public relations associations, including Washington Women in Public Relations (WWPR) and the Public Relations Society of America. She is the Co-Chair of the PRSA-NCC Thoth Committee in 2009, and has been on the Thoth and Technology Committees in years past. She was Public Relations Chair for National Association of Women Business Owners Nation's Capital Chapter in 2007 and 2008. Susan is a founding member of the Boss Ladies networking group, and is a contributing member of their blog at: http://capitalbuzz.blogspot.com. She frequently guest speaks in undergraduate and graduate classes at George Washington University, Johns Hopkins University, Georgetown University and American University. Susan received her MBA in finance from American University and BA in economics from George Washington University.

Lynn Harris Medcalf is active in the public relations and communications industry in Atlanta, including the Public Relations Society of America. She is member at large for WUOG Alumni Board for 2009/2010. Lynn helped organize and publicize a local documentary series in the Atlanta area about voting and democracy, and co-produced a documentary about the Women's March in Washington, D.C. Lynn received a MA in journalism from University of Georgia and a BA in radio, television, film from the University of Georgia.

Curt Gill operations manager, joined the News Generation team in October of 1998. Prior to joining the team, he had over four years experience in media and radio starting with his tenure at the University of Georgia before joining the team. Curt is well versed in communication and marketing, having spent the four years prior in various business enterprises. Eager to again be involved in the media and public relations market, News Generation's high energy team is the perfect home for his skills.

Carolyn Mulreed joined the News Generation team in August of 1999. Carolyn has experience working with start-up companies, government agencies and local organizations. Her extensive frontline experience in the service industry makes her a natural as a media relations associate. Carolyn has a BA in management science/marketing and a minor in communications from Kean College in New Jersey.

Martha Sharan, operations manager, became a member of the News Generation team in December of 2000. A veteran journalist in broadcast media, she is an institution in the Atlanta television market. She has trained many up-and-coming journalists in news-gathering and field producing and served as a news consultant to independent television stations in the Ukraine. She brings to her media relations position, years of reporting experience and has a deep understanding of the demands of busy newsrooms. Martha was promoted to operations manager in November of 2001.

Valerie Kinsey Harris joined the News Generation team in April of 2005. Valerie has experience operating a boutique public relations firm where she has managed Terance Mathis, former NFL player for the Atlanta Falcons and Pittsburgh Steelers, among others. She held key positions with Delta Air Lines for more than ten years and is a member of the Public Relations Society of America, the Atlanta Press Club and the Atlanta Sports Council. Valerie earned a B.A. in Economics from the University of North Carolina at Chapel Hill.

Megan Heffernan joined the News Generation team in June of 2006. She has a varied background in television production, community outreach, marketing, and theater. Most recently she produced video marketing campaigns for Starz Entertainment Group and before that worked for several Public Television stations. Megan has also hosted several travel/festival shows and was a principal character in two award-winning independent films. Megan received a BA in Communication Arts: Radio, TV, and Film from the University of Wisconsin-Madison.

Michelle Garceau joined the News Generation team in April of 2007. Michelle has been a part of the media relations industry for a number of years, both providing strategic counsel and implementing broadcast outreach campaigns. Most recently, she was the Vice President of Media Relations at WCTV, the broadcast division of Weber Shandwick, where she served as a main broadcast contact on the Microsoft account. Prior to WCTV, she worked at Global Communications & Television, Medialink Corporate Television and News 12 Long Island. She holds a BS in Mass Communication from the State University of New York at Plattsburgh.

Mariela Romero joined the News Generation team in July of 2008. In Argentina, she received an Honorable Mention from the Conference of Argentinian Independent Film and Video Makers UNCIPAR for documentary editing. In Venezuela, her home country, Mariela produced a talk show for a network station Televen. Mariela served as a Language Specialist for Georgia Public Broadcasting’s multi-award winning Spanish-language educational series Salsa, then moved CNN en Español Radio. Mariela holds an Associate Degree in Journalism from the Catholic University of Argentina and a Degree in Mass Communication from the University of Belgrano.

For additional information, please contact our Bethesda office at 301-664-6448 or our Atlanta office at 404-846-6850.