Broadcast Resources

Author Archive

Author Archive for Kelsey Pospisil O'Planick

Thursday, May 25, 2017

The PRSA-NCC Blog: Surround Yourself with a Like-Minded Team

Surround Yourself with a Like-Minded Team, Who Complement Your Weaknesses: A Recap of News Generation’s Panel Putting the right team together is critical to the outcome and success of your project. Whether you’re in-house looking to bring on some additional help, you’re  a PR firm who has won a new client, or a small business READ MORE »

Friday, March 17, 2017

PRSA Tactics Review: “March Madness”

Every March, millions of people across the country fill out an NCAA tournament bracket. Some with the goal of winning money, and others for office bragging rights. While 68 teams vie for a championship, the NCAA will take this opportunity to showcase all that they do for student athletes. It is important the NCAA has READ MORE »

Wednesday, March 1, 2017

Four Questions to Ask Before Hiring a Broadcast Media Relations Firm

These are four questions you need to ask when determining who to partner with on your broadcast media relations efforts: Do you guarantee placements or are the placements earned? If you have a newsworthy story and good spokesperson, you don’t need “guaranteed” placements. All “guaranteed” placements are is purchased advertising time. There’s no “great relationship” READ MORE »

Friday, February 3, 2017

Communicating about Cancer: Nationwide Initiatives Trickling Down to Local Missions

This post was written by Emily Walsh from the Mesothelioma Cancer Alliance & Kelsey Pospisil O’Planick from News Generation Cancer affects all of us in some way. It has personally touched our families, our friends, and we’ve all seen its devastation. After his son passed away from brain cancer, former Vice President Joe Biden was READ MORE »

Monday, January 30, 2017

Starting With Why

Why do we do what we do? We talk about what our work means to us, why we work with the clients we do, and what “brings it home” for us.

Friday, January 20, 2017

Radio Media Tour How-To: Stress in America

For the past ten years, the American Psychological Association (APA) has annually released the results of its Stress in America survey. Stress is something everyone can relate to, and reporters know this. They’re eager and excited to learn what the new findings are, and what their listeners can do to manage stress. APA places a READ MORE »

Thursday, December 15, 2016

Reporters Tell Us What They Really Think About the 2016 Presidential Election

Exhausting. Surprising. Unusual. Painful. Chaotic. Exhilarating. Slanted. Hectic. Labeled. Never-ending. No, we’re not describing how you feel about spending the holidays with your in-laws. These are the words leading radio reporters and producers from across the country used to describe the 2016 presidential election. Similar to surveys we have completed in years past, our goal READ MORE »

Wednesday, December 14, 2016

NewsGen Does the Mannequin Challenge for the Holidays

Happy holidays from the News Generation team! We hope you have a safe and fun holiday season.

Friday, November 18, 2016

Join Us for Lunch and Panel: “Generating a Strategic & Effective Media Plan for your On-Site Meetings”

Join us on Thursday, December 15 for a luncheon and panel on Generating a Strategic & Effective Media Plan for your On-Site Meetings. Our panelists all have experience holding meetings, both large and small, and incorporating an effective media relations plan into the fabric of the event. Attendees will learn hands-on tips to be more resourceful READ MORE »

Friday, September 30, 2016

Video: Integration of Broadcast & Social Media

Social media is a huge part of many broadcast outreach campaigns. Reporters need to include a social component to their stories now to catch listeners or viewers online. This video explores how News Generation helps streamline that process for you, by providing all reporters doing interviews or using your sound the appropriate hashtags and handles, engaging READ MORE »