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Author Archive

Author Archive for Kelsey Pospisil O'Planick

Tuesday, October 17, 2017

American Psychological Association and News Generation Win 2017 Thoth Award for Media Relations: Radio Campaign

We are excited to announce that we, along with our client the American Psychological Association, are winners of the Media Relations: Radio Campaign 2017 Thoth Award. This award is given by the Public Relations Society of America – National Capital Chapter, and honors the best in public relations in the Washington, D.C. metro area. The READ MORE »

Thursday, September 28, 2017

Westwood One Analysis Reveals Decline in Pandora’s Listenership, Reconfirms AM/FM Radio’s Mass Reach

According to a recent Westwood One blog post titled “The Shocking Truth About Pandora’s Weekly Reach,” the internet radio giant is losing listenership. The post came after Nielsen Scarborough’s recent decision to add a new question to its survey: listenership to Pandora in the past week. The article reveals the following specific findings: AM/FM radio’s READ MORE »

Tuesday, September 12, 2017

News Generation and The American Psychological Association are Finalists for PRSA-NCC Thoth Award

We are excited to announce that we along with our client The American Psychological Association are finalists for a 2017 PRSA-NCC Thoth Award in the Media Relations: Radio Campaign category. You can find a full list of finalists on the PRSA-NCC website. The PRSA-NCC Thoth Awards Gala is the premier event in Washington public relations. READ MORE »

Tuesday, September 12, 2017

How Podcasts Are Opening New Doors for Consuming Audio

Podcasting is such a hot topic right now. The majority of us listen to them, they’re becoming more and more readily available, and encompass a wide range of topics. Companies and organizations are also using them to communicate internally. But the concept is simple, and nothing new. Communicating through audio with your audiences makes a READ MORE »

Friday, August 18, 2017

The Road To 20 Years

NewsGen just turned 20! Take a look back in time at what brought us here today.

Thursday, August 10, 2017

Inside NewsGen: “Behind the Pitch” with Jillian Cameron

Jillian Cameron, Media Relations and Marketing Intern at News Generation, is a junior at American University. Jillian says her favorite part about working at News Generation is how helpful and supportive everyone is. In this episode of “Behind the Pitch,” Jillian talks about a hobby she’s always wanted to try, her favorite day of the READ MORE »

Monday, June 19, 2017

Enter Your Firm’s Best Work to Win a 2017 Thoth Award from PRSA-NCC

The 48th Annual Thoth Awards, hosted by the Public Relations Society of America National Capital Chapter, recognizes and celebrates outstanding strategic public relations programs and components created in the Greater Washington, D.C. area. Named for the Egyptian god of communication, the Thoth Awards (pronounced “tot”), is the National Capital Chapter of PRSA’s local version of READ MORE »

Thursday, May 25, 2017

The PRSA-NCC Blog: Surround Yourself with a Like-Minded Team

Surround Yourself with a Like-Minded Team, Who Complement Your Weaknesses: A Recap of News Generation’s Panel Putting the right team together is critical to the outcome and success of your project. Whether you’re in-house looking to bring on some additional help, you’re  a PR firm who has won a new client, or a small business READ MORE »

Friday, March 17, 2017

PRSA Tactics Review: “March Madness”

Every March, millions of people across the country fill out an NCAA tournament bracket. Some with the goal of winning money, and others for office bragging rights. While 68 teams vie for a championship, the NCAA will take this opportunity to showcase all that they do for student athletes. It is important the NCAA has READ MORE »

Wednesday, March 1, 2017

Four Questions to Ask Before Hiring a Broadcast Media Relations Firm

These are four questions you need to ask when determining who to partner with on your broadcast media relations efforts: Do you guarantee placements or are the placements earned? If you have a newsworthy story and good spokesperson, you don’t need “guaranteed” placements. All “guaranteed” placements are is purchased advertising time. There’s no “great relationship” READ MORE »