Broadcast Resources

Author Archive

Author Archive for News Generation

Thursday, March 16, 2017

Susan Apgood Featured on Executive Leaders Radio

Susan Apgood was recently featured on the Executive Leaders Radio Show, airing on affiliates across the country. Jeff Gibbons and Kelsey Pospisil O’Planick make appearances as well. Take a listen below!  

Monday, June 13, 2016

above Case Study: JUST TRYAN IT

JUST TRYAN IT was founded by a group of Bethesda-area women who started running together to train for the Iron Girl triathlon, under the name “Just Tri It.” After the event, they learned that Mollie Darby’s six-year-old son Ryan had been diagnosed with leukemia. The group jumped to support the Darby family and changed their name READ MORE »

Monday, June 13, 2016

above Case Study: Cornerstone Montgomery

Cornerstone Montgomery specializes in comprehensive community and evidence-based mental health and substance use treatments and interventions. It serves more than 2,400 adults in Montgomery County, MD and transition-aged youth through their various programs geared toward empowering and transforming their lives. The organization offers residential and psychiatric rehabilitation, day and vocational programs, clinical support, residential crisis and READ MORE »

Monday, May 11, 2015

Maximizing Your Reach Through Other Broadcast Outreach Techniques

There’s incredible opportunity to utilize more than one type of broadcast outreach in your campaign. That can be done either within the same campaign, or in general for the same client. Different types of outreach can complement each other very well. For example, taking the radio media tour you’re doing in the top 15 markets, READ MORE »

Tuesday, May 5, 2015

Are You Hiring A Lawyer? A Plumber? No. You’re Hiring a Media Relations Firm.

Think about the last time you paid by the hour for something. It was likely for your accountant around tax time, your plumber the last time your toilet clogged, or your lawyer when you needed a contract reviewed. It should not have been for your last radio media tour. When you hire a media relations READ MORE »

Friday, August 3, 2012

Understanding the Significance of Earned Media

When it comes to the broadcast industry, there is one thing for certain: consumers want news that is relevant to them. Rather than contribute to the fuzzy world of “guaranteed placements,” more commonly known as advertisements, our focus has always been and will always be on securing earned media placements. The difference between paid and READ MORE »

Monday, July 23, 2012

Four Tips for Surveying Your Client Base

When it comes to the public relations industry, arguably the two most important, and directly correlated issues are client relationships and reputation. Therefore having a system in place to ensure a high level of client satisfaction helps develop and maintain an organization’s reputation amongst its clients. Not only will having an effective feedback system secure READ MORE »

Monday, July 16, 2012

Helpful Tips for Social Networking Safety

Ten years ago, the notion that someone may be able to reconnect with a high school friend 30 years post-graduation, obtain a new job from posting their resume on a website, or even speaking directly to your favorite celebrity via 160 character messages, was nothing short of preposterous. Today, it is hard to imagine our READ MORE »

Thursday, July 5, 2012

Five Travel and Tourism Trends for PR Pros, as outlined by David Mandt

Think back to the last time that you visited an amusement park. In addition to winning your daughter a huge Dora the Explorer that was bigger than she, and screaming at the top of your lungs on a roller coaster that nearly made you see your breakfast again, there was also something else very important READ MORE »

Thursday, June 21, 2012

To Tweet, or Not to Tweet?

Whether you are Tweeting about the upcoming 2012 presidential election, the Sandusky trial, or even the mid-June heat wave, there’s no question that Twitter has revolutionized the way that the general public receives their information and communicates with one another. However, the potential for Tweets to give too much information can deflate the power that READ MORE »