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Author Archive for Ryan Miller

Thursday, September 21, 2017

The Benefits of Making Your Work More Readable: PRSA Tactics Review

Researchers at the Nielsen Norman Group recently did a study on how to make ads and messages more readable to readers of all levels. In her latest “Writing with Wylie” column in PRSA Tactics, Ann Wylie discusses the implications of this study for us communicators. Unsurprisingly, the low-literacy group was outperformed by the highly literate READ MORE »

Wednesday, August 16, 2017

Radio Reaches More 18 to 34 Year Olds than Other Platforms

A new report from Nielsen breaks down an in-depth study of users and usage, including radio listenership data, in its Comparable Metrics Report Q1 2017.  Some of the highlights from the report on radio usage include: On average, radio reaches 227,562,000 people each week. People spend roughly 190,469,394,000 minutes a week listening to radio. Weekly, READ MORE »

Tuesday, August 15, 2017

Know Your Company’s Identity

According to a recent article from Public Relations Tactics, “The PR agency world has two types of firms: those that submit numerous RFPs for rapid business growth, and those that “go niche,” only targeting potential clients that align with the agency’s overall identity.” The latter would apply to News Generation, and we are celebrating our READ MORE »

Friday, April 14, 2017

New Report on Americans’ Awareness of & Experience with Fake News

There has been a lot of discussion recently regarding fake news. The term gained steam during the volatile 2016 presidential election. Weber Shandwick, Powell Tate, and KRC Research recently released a report that looks into Americans’ awareness of and experience with fake news. Unfortunately, fake news is a term we have become all too familiar READ MORE »

Thursday, April 6, 2017

News Consumption at All-Time High

News consumption was at an all-time high in 2016. Insideradio is reporting that according to Nielsen, Americans watched and listened to a whopping 11.2 billion more minutes of news in 2016 than 2015. Television and radio remained the staples for Americans to get their news fix. News viewership in 2016 was up 18% compared to READ MORE »

Wednesday, January 18, 2017

What the Future Holds for FM Radio: Norway Becomes the First Country to Switch off FM Radio

According to a recent report from Reuters, Norway is going to be the first country in the world to turn off FM radio. Norway has been using FM radio broadcasting for more than 60 years, but by the end of the year all FM broadcasts in Norway will have ended. FM will be replaced by READ MORE »