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Author Archive

Author Archive for Simran Kumar

Thursday, January 19, 2017

PRSA Tactics Review: Four Public Relations Challenges in 2017

The start of a new year is often a time to look ahead at coming trends or challenges that will face different industries. In this month’s Tactics, PR pros Kristin Hampel and Evan Boyer outline four challenges we may face this year and how to handle them: Seamlessly weaving public relations and SEO together: Although READ MORE »

Tuesday, January 10, 2017

The Evolution of Public Radio

Every year, Jacobs Media releases its Public Radio Techsurvey, which aims to track public radio listeners and looks at overall trends in radio listenership. The 2016 survey sampled 69 public radio stations across the country and was conducted between May and June. According to the survey, 88% of respondents report listening to broadcast radio for READ MORE »

Wednesday, December 28, 2016

News/Talk Radio: 2016’s Most Listened to Format

Nielsen recently released its Comparable Metrics Report, which measures radio-listening trends for the year. Compared to other media formats, radio has always had an expansive reach and continues to grow. In this year’s Metrics Report, Nielsen reports that radio reaches 93% of Americans each week. With this year’s presidential election, it should be no surprise READ MORE »

Friday, December 16, 2016

Recap of Our Networking Lunch & Panel: “Generating a Strategic & Effective Media Plan for your On-Site Meetings”

NewsGen recently hosted a luncheon and panel on “Generating a Strategic & Effective Media Plan for your On-Site Meetings”. President and CEO Susan Matthews Apgood moderated the panel of American Diabetes Association’s Michelle Kirkwood, Communities In Schools’ Steve Majors, Children’s Hospital Association’s Norida Torriente, and American Public Transportation Association’s Mantill Williams. The discussion focused on READ MORE »

Tuesday, November 29, 2016

Behind the Mic: KSL’s Mark Jackson

Welcome back to the Behind the Mic podcast. In this episode we chat with KSL’s Mark Jackson. We learn more about how Jackson started in radio, his love of sports and the country he most wants to visit. Stay tuned for our next episode!

Monday, November 21, 2016

PR Tactics Review: What Food Can Teach Us about PR & Measurement

Take a minute and think about that last really unique meal you had. Was it the flavors or combination of different ingredients that made it stand out? Chances are, you didn’t see the overlap between that meal and your role as a PR professional. In a recent article in Tactics, PR Pro Elizabeth Stoltz reflects READ MORE »

Thursday, November 17, 2016

Behind the Mic: KFI’s Aron Bender

Welcome back to the Behind the Mic podcast. In this episode we chat with KFI’s Aron Bender. We learn more about how Bender got started in radio, his most memorable reporting experience and love of In-N-Out Burger. Stay tuned for our next episode!

Friday, November 11, 2016

Behind the Mic: KFBK’s Heather Peterson

Welcome back to the Behind the Mic podcast. In this episode we chat with KFBK-AM’s Heather Peterson. We learn more about how Peterson got stated in radio, what she loves about her job and what she does for fun on the weekends. Stay tuned for our next episode!

Friday, November 4, 2016

PRSA-NCC Names NewsGen Team Members to 2017 Board

Earlier this week, the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) announced the results of their 2017 Board Elections. NewsGen’s President & CEO Susan Apgood will serve as Treasurer. Kelsey Pospisil O’Planick, NewsGen’s Client Engagement & Media Relations Manager, will join PRSA-NCC’s board for a one-year term. These new positions mark NewsGen’s long READ MORE »

Friday, November 4, 2016

News/Talk Radio: Where America Turns for Information

With Election Day coming up, it’s no surprise that most people have been closely following the last few weeks of campaigning by both candidates. Whether through traditional media sources or online platforms, we are looking for news and information on anything to do with the election. And according to a new report from Nielsen, this READ MORE »