Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Friday, July 18, 2014

Social Media: Why it Works- Samsung & The World’s Most Famous Selfie

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Oh the Oscars, an annual event that not only filmmakers, actors, and fans look forward to; but also companies looking to capitalize on its viewership’s potential impact on advertising success.   During a large-scale event such as this, it is known to be an opportune time for companies to produce memorable ads to be aired during READ MORE »

Thursday, July 17, 2014

The Dangers of Tweeting: Professional Pages Aren’t A Diary

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To Tweet or not to Tweet? That is the question a lot of people should be asking before releasing that little blue bird into the never-ending black hole of the internet. A recent article by Mark Bernheimer from the July 2014 edition of Tactics discussed just how quickly one’s life can spiral out of control READ MORE »

Wednesday, July 16, 2014

Building Your Career with the Help of Technology: Pinterest for PR

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From finding the perfect party decoration D-I-Y to a place for companies to foster their brand image, creative social media site and app Pinterest promises to spark your interest. Founded by Ben Silbermann, a Yale graduate and childhood bug collector, and Evan Sharp, a Columbia educated architect, Pinterest has captivated everyone from artsy moms to READ MORE »

Friday, July 11, 2014

Social Media: Why it Works – Fans Produce Award Winning Super Bowl Ads for Doritos

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Not only is Doritos finger-licking-good, but it has developed one of the most innovative marketing strategies within the last 7 years, and is still going strong. The Super Bowl commercials are generally one of America’s favorite highlights of the game. Talk to any of your friends or colleagues the day after the game, and you’re READ MORE »

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