Broadcast Resources


A blog dedicated to the world of broadcast and public relations

Friday, March 17, 2017

PRSA Tactics Review: “March Madness”


Every March, millions of people across the country fill out an NCAA tournament bracket. Some with the goal of winning money, and others for office bragging rights. While 68 teams vie for a championship, the NCAA will take this opportunity to showcase all that they do for student athletes. It is important the NCAA has READ MORE »

Thursday, March 16, 2017

Susan Apgood Featured on Executive Leaders Radio


Susan Apgood was recently featured on the Executive Leaders Radio Show, airing on affiliates across the country. Jeff Gibbons and Kelsey Pospisil O’Planick make appearances as well. Take a listen below!  

Wednesday, March 1, 2017

Four Questions to Ask Before Hiring a Broadcast Media Relations Firm


These are four questions you need to ask when determining who to partner with on your broadcast media relations efforts: Do you guarantee placements or are the placements earned? If you have a newsworthy story and good spokesperson, you don’t need “guaranteed” placements. All “guaranteed” placements are is purchased advertising time. There’s no “great relationship” READ MORE »

Wednesday, February 15, 2017

Five Ways to Capitalize on the Political Unknown in Your Media Strategy


In the uncertain political environment we are in right now, some members of your organizations may be thinking “Retreat!”, “Don’t engage the media!”, “Don’t seek out attention!” While it is understandable why those thoughts exist, having that mindset is actually holding you back from real opportunity to have your organization’s voice heard. As communicators, we READ MORE »

Friday, February 3, 2017

Communicating about Cancer: Nationwide Initiatives Trickling Down to Local Missions


This post was written by Emily Walsh from the Mesothelioma Cancer Alliance & Kelsey Pospisil O’Planick from News Generation Cancer affects all of us in some way. It has personally touched our families, our friends, and we’ve all seen its devastation. After his son passed away from brain cancer, former Vice President Joe Biden was READ MORE »