Broadcast Resources


A blog dedicated to the world of broadcast and public relations

Thursday, July 20, 2017

Move over Digital Ads, Television and Radio Ads are Making a Comeback


As the online world continues to grow and diversify, one would think that online advertising would be the ideal way to reach target audiences. However, according to a new article from AXIOS, major advertisers are actually redistributing money, focusing more on television and radio ads. Many advertisers are reevaluating their digital ad campaigns after hemorrhaging READ MORE »

Wednesday, July 19, 2017

Radio Keeps on Rising: Pew Research Center’s 2017 “State of the News Media” Report


Yet another report released in 2017 shows the prevalence, and growth, of radio in the news media sphere. Pew Research Center’s “State of the News Media” report measures various forms of news transmission from cable news, to radio to newspapers. Of the data collected so far in 2017, the numbers for audio and podcasts remain READ MORE »

Thursday, July 13, 2017

Media for Medicaid: On-Site Radio Media Tour for Family Advocacy Day


Every summer the Children’s Hospital Association hosts Family Advocacy Day in the nation’s capital. This year, nearly 50 families with children treated for complex medical conditions at children’s hospitals around the country made the journey to Washington. During their trip, families visited Capitol Hill for meetings with their state and local representatives to advocate for READ MORE »

Tuesday, July 11, 2017

Inside NewsGen: “Behind the Pitch” with Jeff Gibbons


Jeff Gibbons, Vice President, has been with News Generation for over five years. Before joining the NewsGen team, Jeff worked as an on-air radio talent, anchor and producer. Jeff’s favorite parts about working at NewsGen are the strong leadership and the opportunity to positively impact people through his work. Outside of work, Jeff loves making READ MORE »

Friday, July 7, 2017

PR in the 21st Century: A PR Tactics Review


Technology and social media are constantly changing. One day the hot communication channel is Facebook, the next day, it’s Instagram. The ability to navigate the ever-changing world of social media and adapt to new trends has become a necessary skill for any PR professional. In this month’s Public Relations Tactics, Beverly Payton outlines a few READ MORE »