Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Friday, April 24, 2015

Video Blog: Involvement in PRSA-NCC

by

Susan Matthews Apgood, president and co-founder of News Generation, shares her thoughts on PRSA-NCC membership and involvement over her 15 years in the Chapter.

Friday, April 24, 2015

Media Relations or Business Transactions? No Blurred Lines Here.

by

Not to beat a dead horse, but we’ve again had the issue of confusion over guaranteed placements arise. Potential clients saying they’re hearing from companies in our space they can ‘guarantee’ them placements on stations around the country. We understand this is an area in which others venture, but we do not. Guaranteed or secured READ MORE »

Thursday, April 23, 2015

Tourism and the Brand of the State

by

If you’ve watched TV recently, chances are you’ve seen the Pure Michigan campaign videos. These videos showcase different aspects of the state of Michigan, including cities, lakes, wineries and Michigan culture. The goal of these videos is to create awareness for Michigan as a travel destination. As a public relations professional, it got me thinking READ MORE »

Monday, April 20, 2015

Susan Matthews Apgood to Present at 2015 Chesapeake Conference

by

On Thursday, June 4, Susan Matthews Apgood, president of News Generation, will present at the 2015 PRSA Maryland Chesapeake Conference. The annual conference is the premier learning & networking event for Maryland’s PR community. Apgood will present on the topic, “Hitting the Broadcast Target: Earn the Radio Coverage You Desire.” The subject of this year’s READ MORE »

Friday, April 17, 2015

Getting Started – From the Bottom Up

by

When it comes to convincing someone to give them a job, most people will likely put their résumé front and center. Conventional wisdom dictates that emphasizing one’s experience and accolades is the best way to earn an employer’s confidence. This might work for hopeful plumbers, urban planners, snake handlers, and hedge fund managers, but presidential politics READ MORE »