Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Friday, July 22, 2016

How do Americans Listen to the Radio? AM/FM Listenership Continues to Rise

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With the growth of smartphone and tablet usage, it’s no surprise that Americans are spending more time listening to radio through digital devices. Despite this fact, a new report from Nielsen shows that American are also spending more time listening to the radio through over-the-air broadcasts. Nielsen’s study illustrates how important the mobility of radio READ MORE »

Thursday, July 21, 2016

Using Radio to Connect With Voters

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With the Republican National Convention in progress and the Democratic National Convention coming up next week, both presidential candidates are working hard to engage their key voters. One of those groups is young, Millennial voters. In the last two presidential elections, this group of voters came out in record numbers to vote. Looking ahead to READ MORE »

Thursday, July 21, 2016

Follow Up Process: ANRs & ABLs

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Here’s what you can expect after your news story is pitched to reporters.

Tuesday, July 19, 2016

Lessons from the Mountain Bike: One Year Later, Be a Leader

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It has been one year since my blog series Lessons from the Mountain Bike. I have returned from Miraval this month with a fresh perspective, ready to tackle the upcoming months. This year, on my most challenging ride of the week, I went out with Justin and Annie. Justin was the guide for the day. READ MORE »

Monday, July 18, 2016

PR Tactics Review: Collaborating With Fans to Build Brands

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As PR pros, we can often get caught up in focusing on the ROI of social media campaigns, or the number of website clicks or open rates on emails to make sure we’re increasing our clients’ market share. In a recent article in Tactics, Stephen Dupont says what we really need to do is build READ MORE »