Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Friday, August 18, 2017

The Road To 20 Years

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NewsGen just turned 20! Take a look back in time at what brought us here today.

Wednesday, August 16, 2017

A Letter to Myself Twenty Years Ago

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When I started my business in the summer of 1997, I did not know what I did not know. That was quite possibly the best position to be in. What would I do if I had to do it all over again knowing what I know now with 20 years of experience? That is a READ MORE »

Wednesday, August 16, 2017

Radio Reaches More 18 to 34 Year Olds than Other Platforms

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A new report from Nielsen breaks down an in-depth study of users and usage, including radio listenership data, in its Comparable Metrics Report Q1 2017.  Some of the highlights from the report on radio usage include: On average, radio reaches 227,562,000 people each week. People spend roughly 190,469,394,000 minutes a week listening to radio. Weekly, READ MORE »

Tuesday, August 15, 2017

Know Your Company’s Identity

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According to a recent article from Public Relations Tactics, “The PR agency world has two types of firms: those that submit numerous RFPs for rapid business growth, and those that “go niche,” only targeting potential clients that align with the agency’s overall identity.” The latter would apply to News Generation, and we are celebrating our READ MORE »

Tuesday, August 15, 2017

Susan & Kelsey are Guests on “High Level Wisdom” Podcast

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Susan Apgood and Kelsey O’Planick are guests on the High Level Wisdom for New Generation Leaders podcast. Stay tuned for Part 2 of the podcast, airing later this week!