Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Friday, January 30, 2015

Closed Parks and Crossed Wires

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Sitting on over 47,000 acres of pristine land off the coast of Maine, Acadia National Park is one of the crown jewels of the National Park system. Within this primordial acreage, tourists from all over the world are wooed by the dramatic crashing of the Atlantic against jutting, rocky cliffs. Due to its height and READ MORE »

Friday, January 16, 2015

Now Trending: Social Media Apologies

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Countless companies and public figures have all attempted social media apologies to curb public backlash. Sometimes they work out, while other times they fall flat. No doubt we are in a tech savvy era where social networking dominates the Web, but what are the rules when it comes to apologizing via social media? Rule #1: READ MORE »

Tuesday, January 13, 2015

Social Media CHANGES to Make in 2015

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With January well under way, we are settled back in to our busy professional lives and beginning to implement our New Year’s resolutions. It’s likely that some of our professional resolutions are geared towards increasing engagement for our organization – whether it’s with members, the Hill, or reporters. It is important to look at our READ MORE »

Thursday, January 8, 2015

Attn: Rules for Capturing Your Audience’s Attention and Keeping It

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How much time do we really have? As professional communicators we know there’s a small window of time to spark our readers’ interest and hope that they’ll continue reading. Communication theorist Clay Schoenfeld suggested the 30-second, 3-minute, 30-minute rule when assessing how long someone actually spends on text. In other words, there are lookers, skimmers READ MORE »