Broadcast Resources


A blog dedicated to the world of broadcast and public relations

Tuesday, November 24, 2015

PR Tactics Review: The Changing Definition of Diversity


Today we live in a society where the distance between cultures is continuously shrinking. For example, with more international news sources being available in several languages, we have the ability to follow what’s going on around the world in a way we were not able to do before. With the distance between global cultures shrinking, READ MORE »

Thursday, November 12, 2015

Join PRSA-NCC’s Professional Development Committee for “Media Relations in the Age of the Mobile Device


With most of us using our cell phones and tablets to keep up with the news, check email, and monitor social media, the ability to effectively pitch media and place our clients’ stories is crucial. On Thursday, November 19, PRSA–NCC’s Professional Development Committee will host a workshop focusing on Media Relations in the Age of READ MORE »

Friday, November 6, 2015

How to Pitch Effectively During an Election Season: NewsGen’s Latest Town Hall


On Thursday, November 5th, the NewsGen team hosted a Town Hall Luncheon, where we focused the discussion on media pitching during a presidential election cycle. The attendees included a mixed group of communicators and reporters from three local stations, WAMU’s Matt Bush, WNEW’s Jim MacKay and 94.7 Fresh FM’s Jen Richer. We focused the discussion READ MORE »

Thursday, October 29, 2015

Lessons Learned from the Mountain Bike Series


Part One – Visualize the Ride Part Two – Anticipate the Ride Part Three – Understand Detractors on the Ride Part Four – Own the Ride Part Five – Engage the Ride Part Six – Replay the Ride

Wednesday, October 28, 2015

What PR Pros Can Learn From Trick-Or-Treating


Every year, Halloween brings costumes, trick-or-treaters, and of course candy. While it may seem like the holiday is geared toward kids, we think there a few lessons PR pros can learn from trick-or-treating: Always Expect the Unexpected: When you’re trick-or-treating around the neighborhood, you never know when someone may jump out and scare you. Similarly, READ MORE »