Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Wednesday, September 21, 2016

Know Your Audience, Understand Your Brand’s Voice, and When to Report ROI

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On Thursday, September 15, PRSA-NCC’s Professional Development committee hosted “Social Media: Staying on Message and on Brand.” Moderated by the Asher Agency’s Mike Fulton, panelists Josh Habursky, Director of Advocacy, Independent Community Bankers of America and Emily Zeigenfuse, Senior Digital Strategist, Hager Sharp, the discussion focused around the changing social media landscape. Habursky and Zeigenfuse READ MORE »

Thursday, September 15, 2016

Beyond the Limit: Twitter Alters the Infamous 140 Character Restriction

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Attach away! According to The Verge, beginning September 19th, Twitter users will now be able to upload images and video without character penalties. Since the start of Twitter in 2006, every tweet is given a standard 140 characters. The characters are used for commenting as well as quoted tweets, medium attachments such as images and videos, READ MORE »

Tuesday, September 13, 2016

PR Tactics Review: How to Organize a Case Study

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As PR pros, when we have a successful project or campaign with a client, we’ll likely want to highlight it as a case study. When it comes to organizing case studies, PR and writing pro Ann Wylie offers a few tips in the latest issue of Tactics to ensure we’re highlighting our clients’ problem and READ MORE »

Wednesday, September 7, 2016

Join PRSA-NCC on Thursday, September 15 for “Social Media: Staying on Message and on Brand”

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How do you keep up when the social media landscape continuously evolves and algorithms constantly change? Organizations must re-evaluate their strategy to ensure they are reaching their audiences on the right platforms. As new networks continue to emerge—reaching different audiences with different needs—communications professionals need to understand how to evaluate what networks will make them READ MORE »

Friday, September 2, 2016

The Power of the Hispanic Consumer in the United States

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It’s no surprise today, that the Hispanic consumer represents a key demographic group within the United States. For any company or organization wanting to achieve growth, they must be able to successfully target this group. In a recent report, Nielsen looks at how the power and influence of the Hispanic consumer has grown over the past READ MORE »