Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Monday, September 22, 2014

Video: Earned Media vs. “Guaranteed” Placements

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Susan Matthews Apgood and Martha Sharan discuss earned media vs. “guaranteed” placements in this 1-minute video.

Friday, September 19, 2014

The Fruits of Her Labor: WUSA’s Janet Terry on the Evolving News Industry & Her Fight to End Obesity

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It takes a very loyal and passionate person – who is great at their job – to work with the same company for more than 30 years. Janet Terry is all of those things. As a producer for WUSA9, Washington D.C.’s CBS affiliate station, Terry has worn many hats over the years. As most producers READ MORE »

Friday, September 12, 2014

Starbucks Goes Social

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In 2008 a leaked letter from CEO Howard Schultz claimed that Starbucks had lost its soul; and the media agreed. Five years later, Starbucks has used social media, along with drastic business measures, to prove to the world that it is not an “Evil Empire” and is once again, slowly, becoming viewed as a friendly READ MORE »

Thursday, September 11, 2014

How To Get Your News Heard: Public Service Announcement

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Do you need to promote a specific social message aimed at increasing public awareness or have listeners take action on a particular issue?  A public service announcement (PSA) will get your message out over the airwaves to the people who need to hear it, in communities you are looking to reach. Have questions about public service announcements? Give READ MORE »

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