Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Wednesday, February 15, 2017

Five Ways to Capitalize on the Political Unknown in Your Media Strategy

by

In the uncertain political environment we are in right now, some members of your organizations may be thinking “Retreat!”, “Don’t engage the media!”, “Don’t seek out attention!” While it is understandable why those thoughts exist, having that mindset is actually holding you back from real opportunity to have your organization’s voice heard. As communicators, we READ MORE »

Friday, February 3, 2017

Communicating about Cancer: Nationwide Initiatives Trickling Down to Local Missions

by

This post was written by Emily Walsh from the Mesothelioma Cancer Alliance & Kelsey Pospisil O’Planick from News Generation Cancer affects all of us in some way. It has personally touched our families, our friends, and we’ve all seen its devastation. After his son passed away from brain cancer, former Vice President Joe Biden was READ MORE »

Monday, January 30, 2017

Starting With Why

by

Why do we do what we do? We talk about what our work means to us, why we work with the clients we do, and what “brings it home” for us.

Friday, January 20, 2017

Radio Media Tour How-To: Stress in America

by

For the past ten years, the American Psychological Association (APA) has annually released the results of its Stress in America survey. Stress is something everyone can relate to, and reporters know this. They’re eager and excited to learn what the new findings are, and what their listeners can do to manage stress. APA places a READ MORE »

Thursday, January 19, 2017

PRSA Tactics Review: Four Public Relations Challenges in 2017

by

The start of a new year is often a time to look ahead at coming trends or challenges that will face different industries. In this month’s Tactics, PR pros Kristin Hampel and Evan Boyer outline four challenges we may face this year and how to handle them: Seamlessly weaving public relations and SEO together: Although READ MORE »