Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Friday, April 14, 2017

New Report on Americans’ Awareness of & Experience with Fake News

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There has been a lot of discussion recently regarding fake news. The term gained steam during the volatile 2016 presidential election. Weber Shandwick, Powell Tate, and KRC Research recently released a report that looks into Americans’ awareness of and experience with fake news. Unfortunately, fake news is a term we have become all too familiar READ MORE »

Thursday, April 13, 2017

Join Us for Lunch & Panel: Developing Your Team & Executing Together

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How Organizations, Firms & Independents Can Work Together Effectively Putting the right team together is critical to the outcome and success of your project. Whether you’re in-house looking to bring on some additional help, you’re a PR firm who has won a new client, or a small business or independent looking to offer more value READ MORE »

Thursday, April 13, 2017

Four Reasons Local Media is More Essential than Ever

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With television news viewership in 2016 up 18% compared to 2015, and news intake on radio jumping from 10.5 billion to 11.5 billion weekly gross minutes, we wanted to take a closer look into a trend that we don’t see going anywhere anytime soon: the increased power of local news. Why are local reporters so READ MORE »

Thursday, April 6, 2017

News Consumption at All-Time High

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News consumption was at an all-time high in 2016. Insideradio is reporting that according to Nielsen, Americans watched and listened to a whopping 11.2 billion more minutes of news in 2016 than 2015. Television and radio remained the staples for Americans to get their news fix. News viewership in 2016 was up 18% compared to READ MORE »

Monday, April 3, 2017

Hispanic Reporters Tell Us How the Current Administration has Shaped their News Coverage, and More

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Whether it’s immigration, Medicare or mass deportations, there is a lot of news particularly of interest to the Hispanic community. In our latest survey, we asked Hispanic reporters a diverse range of questions to get to know how their listeners’ current demands and radio listening habits are shaping their coverage. We asked reporters to measure READ MORE »