Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Thursday, May 28, 2015

Social Evolution and Multi-Platform Engagement: The Recipe for Successful Broadcast Media

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Do you remember the last sporting game you went to? Maybe it was a football game back in the Winter, or perhaps a baseball game this Spring. Well, if you’re Brandon Dickson, you can probably remember what big plays were made, who announced the game, what errors were made and by whom, how many innings READ MORE »

Tuesday, May 19, 2015

“I’m Blogging for Mental Health:” Staying Motivated Throughout the Summer

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Picture this. You’re sitting at your desk at work and you look out the window. You see a man in gym clothes walking his dog, you see two friends walking in sundresses enjoying an ice cream. You feel a pang of something that feels like envy. You pull up your Facebook – which, obviously, you READ MORE »

Tuesday, May 12, 2015

The State of Radio Today

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At the end of April, Pew Research Center released its annual State of the News Media report. The report includes interesting facts and information about the media, including radio. What stands out in this report right away is that 91% of Americans listen to tradition AM/FM radio each week. Also interesting to note – the READ MORE »

Monday, May 11, 2015

Maximizing Your Reach Through Other Broadcast Outreach Techniques

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There’s incredible opportunity to utilize more than one type of broadcast outreach in your campaign. That can be done either within the same campaign, or in general for the same client. Different types of outreach can complement each other very well. For example, taking the radio media tour you’re doing in the top 15 markets, READ MORE »

Friday, May 8, 2015

Are Companies Missing Out on PR?

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To those of us working in the public relations industry, it can be extremely frustrating to hear people say that PR is the same as advertising. What people may not know is that PR is a communications science, and PR experts are skilled in strategy development. Despite this fact, a recent Business Journal article reports that READ MORE »