Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Friday, January 20, 2017

Radio Media Tour How-To: Stress in America

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  Every year, the American Psychological Association (APA) releases the results of its Stress in America survey. Stress is something everyone can relate to, and reporters know this. They’re eager and excited to learn what the new findings are, and what their listeners can do to manage stress. APA places a high importance on earned READ MORE »

Thursday, January 19, 2017

PRSA Tactics Review: Four Public Relations Challenges in 2017

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The start of a new year is often a time to look ahead at coming trends or challenges that will face different industries. In this month’s Tactics, PR pros Kristin Hampel and Evan Boyer outline four challenges we may face this year and how to handle them: Seamlessly weaving public relations and SEO together: Although READ MORE »

Wednesday, January 18, 2017

What the Future Holds for FM Radio: Norway Becomes the First Country to Switch off FM Radio

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According to a recent report from Reuters, Norway is going to be the first country in the world to turn off FM radio. Norway has been using FM radio broadcasting for more than 60 years, but by the end of the year all FM broadcasts in Norway will have ended. FM will be replaced by READ MORE »

Tuesday, January 10, 2017

The Evolution of Public Radio

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Every year, Jacobs Media releases its Public Radio Techsurvey, which aims to track public radio listeners and looks at overall trends in radio listenership. The 2016 survey sampled 69 public radio stations across the country and was conducted between May and June. According to the survey, 88% of respondents report listening to broadcast radio for READ MORE »

Wednesday, December 28, 2016

News/Talk Radio: 2016’s Most Listened to Format

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Nielsen recently released its Comparable Metrics Report, which measures radio-listening trends for the year. Compared to other media formats, radio has always had an expansive reach and continues to grow. In this year’s Metrics Report, Nielsen reports that radio reaches 93% of Americans each week. With this year’s presidential election, it should be no surprise READ MORE »