Broadcast Resources


A blog dedicated to the world of broadcast and public relations

Wednesday, July 29, 2015

PR Strategist Review: Be Invaluable to Who You Know


Nearly everyone at some point in their job hunt has heard the phrase, “It’s not what you know, it’s who you know.” As a young professional just a few months away from college graduation, I hear this at least once a week. I’m constantly reminded of how important networking is in today’s job market. In READ MORE »

Tuesday, July 28, 2015

Health Care Reporting: How Coming from a Family of Doctors Shaped Sara Lee Kessler’s Career


With a passion for storytelling and a sense of curiosity, 24/7 News Source’s Sara Lee Kessler started working in broadcast journalism when the opportunity presented itself while she was in graduate school. “My first mentor, Tom Johnson, approached me at a seminar I was speaking at and offered me a job working KLBJ Radio and READ MORE »

Monday, July 27, 2015

How Satisfied Are You?


Each year, we send out a survey to clients to ask for feedback on whether or not we are meeting your needs and providing excellent customer service.  For example, it is important for us to know if we are explaining our services to you before the project starts, if we are accessible to you and READ MORE »

Friday, July 24, 2015

Health and Communication: Calorie Counts Aren’t the Only Thing That Matters


In November 2014, the FDA announced that all restaurant and food chains with over 20 locations as well as all vending machine products would be required to list caloric information for their foods within a year. With these new changes, reactions were mixed. Many dieters rejoiced that they would now know exactly how many calories READ MORE »

Thursday, July 23, 2015

Brevity, Clarity and Thoughtfulness: Position Your Media Training for Success


What is the biggest problem Ed Barks of Barks Communications and Carol Buckland of The Communication Center have with media training? It’s not always long-term. On Wednesday, July 22nd, PR professionals from around the D.C. area came together, with a range of questions, to learn how to make their media training better. The biggest piece READ MORE »