Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Wednesday, July 30, 2014

Building Your Career with the Help of Technology: The Risks and Rewards of Reddit for PR

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While public relations professionals value staying on the cutting edge of social media trends, when it comes to Reddit, some PR pros and companies are still at a loss for how to best utilize it. Founded in 2005, Reddit is “a type of online community where users vote on content,” according to its website. “Redditors” READ MORE »

Friday, July 25, 2014

Social Media: Why it Works – Volvo Defies the Limits with YouTube Video

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Learning to do a split is challenging enough, but doing a split while balancing on top of two semi-trucks moving in reverse…is that even possible? The YouTube video that Volvo Trucks created was extremely impressive. Millions watched, some in disbelief, as martial arts professional, Jean-Claude Van Damme stood on two moving trucks and slowly slid READ MORE »

Thursday, July 24, 2014

Where There is a Deadline, There is a Way

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Deadlines. That’s a word incredibly familiar to those of us working in public and media relations. We have them, clients have them, and reporters certainly have them. How can you most effectively utilize the remaining days and hours before your deadlines to garner the most reach for your outreach? There are great ways to pitch READ MORE »

Wednesday, July 23, 2014

Building Your Career with the Help of Technology: Photosourcing via Social Media

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Ever feel frustrated because you can’t find the perfect photo on the Internet to accompany your story or pitch? A recent article on FastCompany.com explored brands using Instagram images for more authentic marketing. The article forced me to consider the changing perspective of today’s photography and its application to PR. The days of staged photo READ MORE »

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