Broadcast Resources

TUNING IN

A blog dedicated to the world of broadcast and public relations

Wednesday, August 20, 2014

Dos and Don’ts of Creating Corporate Videos with Smartphones

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  “Cut, print, check the gate, moving on.”  You might be familiar with this old-time film terminology that would be shouted by the director. It essentially meant: stop rolling, check the film, pack up the cameras and move forward.  Generally, you don’t hear your friends or colleagues shouting this anymore in our socially-driven world where READ MORE »

Thursday, August 14, 2014

Millennials & What They Can Do for PR

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Answering the question, what characterizes Millennials continues to be a challenge. “The new blog dcist recently summarized that people often label Millennials as, ‘competitive and attention-seeking; liars; confused about politics, finances and culture; risk-averse; absolutely screwed; narcissistic, or possibly the greatest generation; cynical do-gooders; the best workers; and are clueless about the job market.’” – READ MORE »

Thursday, August 14, 2014

Thank You for 17 Years: Here is What it Means to YOU

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It is hard to believe that News Generation launched 17 years ago on August 18, 1997. It has been quite a ride so far, with changes in technology and the economy, that we have embraced and formed a continually improving company that is nimble and growing. In the last several months, as we reflect on READ MORE »

Wednesday, August 13, 2014

Pitching Report: African Americans, Hispanics and Radio

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In the media industry, trends constantly change with the introduction of new technologies. However, radio is one outlet that has stood the test of time and is flourishing. Today, 92 percent of all Americans (about 244 million) ages 12 and older listen to the radio in an average week. Older generations used radio newscasts as READ MORE »

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