Broadcast Resources


A blog dedicated to the world of broadcast and public relations

Friday, February 27, 2015

Should You Write Your to Member of Congress?


You’ve heard it before: if you want to support or oppose a national policy, contact your congressman or congresswoman and let them know. For many, this seems like a near-useless piece of advice. Some people have a hard time believing that sending an e-mail, Facebook message, or even *gasp* a handwritten letter to their representative READ MORE »

Wednesday, February 25, 2015

Pitching Report: Targeting Public Radio Audiences


While the advent of new technologies has had dramatic effects on the nation’s media habits, radio has maintained a large and expanding audience, according to Nielsen’s annual State of the Media: Audio Today. The report, released in December 2014, states that 91.3% of all Americans (age 12+) use radio each week, and that the national READ MORE »

Friday, February 20, 2015

Breaking Down the 2014 Midterm Elections


The results were clear: a strong majority of  Americans (six out of ten) wanted Congress to approve a budget agreement to avoid a government shutdown, which they also agreed would be bad for the country, according to a CNN/ORC International Poll released on Monday, September 30, 2013. Yet, mere hours later, that exact thing happened. READ MORE »

Thursday, February 19, 2015

Fasten Your Seatbelts: Radio is Experiencing a Wild Financial Ride


By Martha Sharan and Kelsey Pospisil The airways are experiencing some wind gusts. A portion of advertising dollars once flowing into television and radio stations are beginning to change direction, and as that money shifts, it is creating some new prospects for the dissemination of news and information. As of January 1, 2015, two key READ MORE »