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Broadcast Resources

Commonly used terms

Commonly Used Terms

ANR or ABL Contact

A phone call placed to a station or network newsroom in which there is a conversation between a reporter/editor and a News Generation representative about an audio news release or audio bite line. A contact results in a station or network’s acceptance or rejection of your individually pitched project.

Listenership/Viewership

It averages all dayparts to determine the number of persons listening to a particular radio station for at least five minutes during a 15-minute period, or Average Quarter Hour (AQH). News Generation uses figures based on data provided from Nielsen, the industry leader in radio and television listenership and viewership.

Broadcast Placement Report

A report providing details of stations receiving a report from an audio news release, audio bite line, public service announcement, or completing interviews in a radio media tour or satellite media tour. The report includes details on individual stations receiving the story. While the report contains AQH figures for each station, details of usage and total listenership will be verified with follow-up phone calls.

Broadcast Usage Update

A report providing details of confirmed stations airing an audio news release, audio bite line, public service announcement, radio media tour interview, or satellite media tour interview to date. The report includes details on station and network usage three business days after the distribution date.

Cume

The cumulative number of people who tune to a radio or television station during the course of a daypart for any amount of time. News Generation does not use cume figures because we feel it over-estimates the number of true listeners and viewers. Since many people listen to more than one radio station or view more than one television station during any given daypart, listeners could be duplicated may times over if cumes were added together.

DMA Name

An abbreviation for the Designated Market Area. DMA is an exclusive geographic area used by Nielsen to measure and report viewing and listening areas. Every county in the U.S. is assigned to one, and only one DMA. Nielsen uses DMAs in its survey of radio listening and television viewing habits.

Daypart

Designated times during the day that are broken down into specific time periods in order to rank station listenership. For example, the morning drive daypart is 6:00 a.m. to 10:00 a.m.

Final Broadcast Usage Report

A report providing details of stations verifying airing a report from an audio news release, radio media tour, satellite media tour, audio bite line, or public service announcement distributed by News Generation. Details of the report include: total verified listenership, highlights of the project, total number of verified airings, and details on individual stations airing the story.

Format

The type of programming a station broadcasts, for example, adult contemporary, country, all news, and news talk information. News Generation’s data includes 39 different formats allowing us to reach specific target audiences according to demographic criteria. Please see our “Radio Station Formats” guide for more information.

Frequency

The channel assigned by the Federal Communications Commission (FCC) for each radio stations signal to be broadcast on. Networks are not assigned a specific frequency since they are broadcast on multiple frequencies.

Listeners/Viewers

The audience reach, or the number of “impressions,” a story had in all markets with all stations, based on Nielsen data.

Nielsen Company, LLC

The leading broadcast rating research organization that measures radio listening and television viewing habits. News Generation subscribes to this data to be able to provide our clients with the most up-to-date listenership and viewership information.

Soundbite

The audio files of an audio news release, audio bite line, or public service announcement. For audio news releases and audio bite lines, it is a 15 to 20-second recording(s) of a spokesperson’s voice. We record two soundbites, to give stations an option for how they put together their final story for broadcast. For public service announcements, we record one 30-second PSA for distribution to public service directors.

Targeting

The process of selecting information from our internal data to compile a list of stations and networks that match demographic and geographic criteria set by our clients. We also use targeting data based on our project history with similar topic projects within the past few months.

Total Number of Stations and Network Affiliates Airing

The total number of stations and network affiliates airing a story. For stations, an individual station is counted as one, two if the station simulcasts on a sister station. For networks, each affiliate counts as one station.

Total Number of Stations and Network Affiliates Airings

The total number of airings for a story. For individual station usage, the number of airings is multiplied by one, two if the station simulcasts on a sister station. For network usage, the number of airings is multiplied by the number of affiliates.

Total Listenership/Viewership

The sum of the AQH for all stations and networks airing a story. Each individual station or network’s internship/viewership is calculated by multiplying their AQH by the number of times a story aired.