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Broadcast Resources

Radio Facts and Figures

 

Radio Facts and Figures

Here are the Facts:

  • Radio is the leading reach platform: 93% of us listen to AM/FM radio over the airwaves, which is higher than TV viewership (89%), PC use (50%), smartphone use (83%), and tablet use (37%)
  • 271 million Americans 6+ listen to the radio each week;
  • 67 million Millennials use radio each week;
  • Audiences are becoming more diverse with 42 million Hispanic listeners and 32 million Black listeners in March 2017; and
  • Digital radio listenership has increased dramatically from 12% of Americans 12+ listening weekly in 2007 to 53% in 2017.

And, here are the Figures:

  • Top Formats:
    • 1) Country
    • 2) News/Talk
    • 3) Pop Contemporary Hit Radio
  • Millennials (those born between 1980 and 1996):
    • More than 67.8 million Millennials use radio each week
    • 92% of Millennials are reached weekly by radio
  • Generation X (those born between 1965 and 1979):
    • Nearly 58 million Gen Xers use radio each week
    • 95% of Generation X reached weekly by radio
  • Boomers (those born between 1950 and 1964):
    • 58 million Boomers listen to radio each week
    • 94% of Boomers reached weekly by radio
  • Hispanics (those 12 and older)
    • 42 million Hispanics use radio each week
    • 97% of all Hispanics use radio each week
  • African Americans (those 12 and older)
    • 92% of African Americans use radio each week
    • Over 32 million African American listeners use radio each week

Radio Listenership Figures and Trends

According to the Pew Research Center, “traditional AM/FM radio…continues to reach the overwhelming majority of the American public audio as a platform is stronger than ever as more and more ways to listen continue to emerge.”  News/talk/information stations are one of the most popular broadcast radio formats, with an 9.6% share of listeners among the age 12-and-up demographic in 2017. That is second only to pop contemporary hit radio at 8.1%. Online radio listenership in cars has drastically increased to 40% of U.S. cellphone owners listening in 2017.

Radio Information and Organizations

Compiled from: 2017 Nielsen Audio Today; Pew State of the News Media 2017