Broadcast Resources

Archive for the ‘Event’ Category

Friday, April 29, 2016

Friends, Food and Spring Festivities: NewsGen’s Open House

We hosted an open house in our newly-renovated office space. Clients, reporters, friends, and family stopped by to celebrate the start of Spring and to take a tour of our “new” digs. Check out some photos in the slideshow below.

Wednesday, April 27, 2016

Join NewsGen for Lunch and Panel: “Ways to Work Smarter, Not Harder”

Join us on Thursday, May 12 for a hands-on & fun luncheon. Learn “Ways to Work Smarter, Not Harder” from local leading public relations and business professionals. Attendees will learn hands-on tips to be able to be more resourceful and strategic, from new ways to promote an annual campaign, and how to build alliances with READ MORE »

Monday, April 11, 2016

Join PRSA-NCC for “IS IT REALLY A CRISIS? How to Define a Crisis, and When to React”

As communications professionals, it is important for us to know the difference between a crisis and an issue. We must know how to define a crisis in order to react to it properly and build a PR strategy that is effective and efficient. Do you know how to recognize a crisis? Join PRSA-NCC on Tuesday, READ MORE »

Thursday, March 3, 2016

Join PRSA-NCC’s Professional Development Committee for “Blurred Lines: How is the Public Relations Industry Reinventing Itself?”

To stay relevant in the constantly shifting digital arena, public relations professionals must keep up with and master the newest communications technologies. In order to produce maximum results for clients, PR firms are integrating and consolidating practices and taking on roles previously reserved for marketing and advertising firms. But, are all these functions operating in READ MORE »

Thursday, August 6, 2015

Join PRSA-NCC for “How-To Workshop: Using Search to Create Effective, Successful Outreach Campaigns”

On the morning of Wednesday, August 9th, PRSA-NCC will host a how-to workshop on search tools. We’ve heard of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), but do we know what they are or how they work? Accessing and utilizing search tools have become the critical keys to success in the communications and READ MORE »

Thursday, July 23, 2015

Brevity, Clarity and Thoughtfulness: Position Your Media Training for Success

What is the biggest problem Ed Barks of Barks Communications and Carol Buckland of The Communication Center have with media training? It’s not always long-term. On Wednesday, July 22nd, PR professionals from around the D.C. area came together, with a range of questions, to learn how to make their media training better. The biggest piece READ MORE »

Wednesday, July 22, 2015

Join PRSA-NCC for “Write More Powerfully & Strategically for Public Relations & Public Affairs Purposes in Social Media & Traditional Media”

On Thursday, August 13, join PRSA-NCC for an all-day workshop that will teach you how to write more efficiently and effectively in today’s PR environment. Writing is a critical part of a career in public relations, and a skill that can constantly be improved. This workshop will focus mostly on writing and editing news releases READ MORE »

Monday, June 8, 2015

Join PRSA-NCC for “Media Training Workshop: Learn How to Work Better with Reporters & How to Train Your Spokespeople to Deliver Media Interviews with Confidence”

Join PRSA-NCC on Wednesday, July 22nd for a media training workshop discussing how your organization can better communicate with reporters. Knowing what to say, and how to say it, is crucial under any circumstance but especially important when representing your organization to journalists. However, not everyone is trained and experienced in working with reporters, and READ MORE »

Monday, April 20, 2015

Susan Matthews Apgood to Present at 2015 Chesapeake Conference

On Thursday, June 4, Susan Matthews Apgood, president of News Generation, will present at the 2015 PRSA Maryland Chesapeake Conference. The annual conference is the premier learning & networking event for Maryland’s PR community. Apgood will present on the topic, “Hitting the Broadcast Target: Earn the Radio Coverage You Desire.” The subject of this year’s READ MORE »

Monday, April 13, 2015

News Generation Sponsoring 2015 College Media Conference

The News Generation team is excited to announce we are sponsoring the 2015 College Media Conference, hosted by The Council of Independent Colleges and the American Association of State Colleges and Universities. Being held from June 29 to July 1 in Washington, D.C., the conference helps campus communications professionals develop techniques that work, prepare media materials that READ MORE »