Broadcast Resources

Archive for the ‘Event’ Category

Wednesday, October 22, 2014

Join PRSA-NCC for “Taking it to the Tweets: How Digital Advocacy Will Shape Public Affairs in 2015″

November 19, 2014 - 8:00am to 10:00am 8:00-8:30am – Networking, Registration, Continental Breakfast 8:30-10:00am – Program & Q&A Want to reach the 114th Congress or the Obama Administration in 2015? Letters to the editor of the local paper, or fly-ins may not be enough to get public policy results. Today, winning public affairs campaigns leverage Vine videos, mobile-friendly READ MORE »

Monday, October 20, 2014

Join WWPR for its Annual Media Roundtable, Moderated by Susan Matthews Apgood

Receive tips for PR pitching from the other side of the fence! Ever wonder why sometimes your PR pitch gets a bite and sometimes it falls short? Hear directly from members of the media at the annual WWPR Media Roundtable. Take advantage of the chance to meet members of the press, hear their stories and READ MORE »

Thursday, October 16, 2014

Webinar: Media Training Tips & Trends for Radio Media Tours

Join the News Generation team for a complimentary, 30-minute webinar on helpful tips and trends for radio media tours. You’ll come away with real advice and tips you can take back to your team and your spokesperson. Better yet? Feel free to invite your spokesperson to the webinar as well. We will give them hands-on advice READ MORE »

Tuesday, October 7, 2014

Join PRSA-NCC on Wednesday, October 22 for “Media Relations and the New(ish) Guard in the Press Corps”

Attend this exciting workshop with reporters from organizations whose names are fast becoming media standard bearers, alongside the New York Times and Washington Post. Learn how to get to know them, how to pitch them, which social media channels matter most to them, and what rules of journalism still apply. Speakers: Gordon Witkin, Center for READ MORE »

Thursday, August 7, 2014

Join PRSA-NCC for “Creating PR Magic…on a Shoestring Budget”

Join PRSA-NCC for “Creating PR Magic…on a Shoestring Budget: What every PR practitioner needs to know about how to conduct effective communications with today’s high expectations and limited resources” on Wedesnday, August 13 from 8:00 to 10:00 a.m. at the U.S. Navy Memorial. The boom days of lucrative PR budgets are long gone. Making every READ MORE »

Monday, July 7, 2014

Join PRSA-NCC for “A Day in the Life of a Press Secretary: What Washington Communicators Need to Know to Reach the “Keys” to Decision-Makers”

Join PRSA-NCC for “A Day in the Life of a Press Secretary: What Washington Communicators Need to Know to Reach the “Keys” to Decision-Makers.” Communicators are the rhetorical muscle behind the lobbyists who walk the halls of government.  They create and shape the messages for media, the public, and stakeholders. In this workshop, you’ll hear READ MORE »

Thursday, June 26, 2014

A Day in the Life of a Talk Radio Host: Talkers New York 2014

What’s on the minds of those most immersed in the radio industry? Last Friday, June 20, three members of our team took the trip up to New York to find out. The annual Talkers New York meeting was held in downtown Manhattan at India House. Before the programming got underway, the morning started with a READ MORE »

Friday, June 6, 2014

Social Media: Why it Works Highlighted by Oreo’s Super Bowl Instagram Campaign

To Instagram?  Or not to Instagram?  That is the question.  Oreo’s Instagram may have performed one of the most genius social media campaigns during the Super Bowl Blackout of 2013.  It all started when an unexpected power blackout occurred during the third quarter of the game between the Baltimore Ravens and the San Francisco 49ers. READ MORE »

Friday, May 30, 2014

Social Media – Why it Works: Make-A-Wish Foundation Batkid Campaign

Da-na-na-na-na-na-na-na, da-na-na-na-na-na-na-na, da-na-na-na-na-na-na-na BATMAN!  If you love superhero stories you probably are very familiar with this popular tune that belongs to one of the favorite comic book heroes, Batman.  Young kids everywhere love the superhero comics and movies, especially one young boy in particular who wanted nothing more than to be “Batkid.”  Miles Scott, a READ MORE »

Wednesday, May 14, 2014

Join PRSA for “How to Contain Crises in Today’s Viral World” – Half-day Workshop

You know how quickly it can happen. And in today’s world it may not be a question of if – but when – a viral crisis will affect you and your business or organization. What are the new rules for preparing for crisis in today’s fast-moving, viral social media world? Are you prepared? This half-day READ MORE »