Broadcast Resources

Archive for the ‘Event’ Category

Monday, July 7, 2014

Join PRSA-NCC for “A Day in the Life of a Press Secretary: What Washington Communicators Need to Know to Reach the “Keys” to Decision-Makers”

Join PRSA-NCC for “A Day in the Life of a Press Secretary: What Washington Communicators Need to Know to Reach the “Keys” to Decision-Makers.” Communicators are the rhetorical muscle behind the lobbyists who walk the halls of government.  They create and shape the messages for media, the public, and stakeholders. In this workshop, you’ll hear READ MORE »

Thursday, June 26, 2014

A Day in the Life of a Talk Radio Host: Talkers New York 2014

What’s on the minds of those most immersed in the radio industry? Last Friday, June 20, three members of our team took the trip up to New York to find out. The annual Talkers New York meeting was held in downtown Manhattan at India House. Before the programming got underway, the morning started with a READ MORE »

Friday, June 6, 2014

Social Media: Why it Works Highlighted by Oreo’s Super Bowl Instagram Campaign

To Instagram?  Or not to Instagram?  That is the question.  Oreo’s Instagram may have performed one of the most genius social media campaigns during the Super Bowl Blackout of 2013.  It all started when an unexpected power blackout occurred during the third quarter of the game between the Baltimore Ravens and the San Francisco 49ers. READ MORE »

Friday, May 30, 2014

Social Media – Why it Works: Make-A-Wish Foundation Batkid Campaign

Da-na-na-na-na-na-na-na, da-na-na-na-na-na-na-na, da-na-na-na-na-na-na-na BATMAN!  If you love superhero stories you probably are very familiar with this popular tune that belongs to one of the favorite comic book heroes, Batman.  Young kids everywhere love the superhero comics and movies, especially one young boy in particular who wanted nothing more than to be “Batkid.”  Miles Scott, a READ MORE »

Wednesday, May 14, 2014

Join PRSA for “How to Contain Crises in Today’s Viral World” – Half-day Workshop

You know how quickly it can happen. And in today’s world it may not be a question of if – but when – a viral crisis will affect you and your business or organization. What are the new rules for preparing for crisis in today’s fast-moving, viral social media world? Are you prepared? This half-day READ MORE »

Wednesday, May 14, 2014

“I’m Blogging for Mental Health:” Not Allowing Yourself to Get Into a Rut

Have you ever had the thought, “Well, I was planning on doing laundry, doing the dishes, going to the gym, and calling my old college roommate tonight….BUT I just really don’t have it in me?” If you said “no,” you have energy that I am very envious of. But I’m going to take a gander READ MORE »

Monday, May 5, 2014

Join PRSA: “The Fix” is In! Lunch with Chris Cillizza, Founder and Editor of “The Fix,” The Washington Post’s Popular Political Blog

Presented by the PRSA-NCC Professional Development Committee May 14, 2014 - 11:30am to 2:00pm Agenda: 11:30am: Registration/networking Noon-12:30pm: Lunch 12:30-1;30pm: Speaker, guest Q&A 1:30-2:00pm: More networking Cost: $40 PRSA and WWPR Members $55 Non-members $40 Students/Retirees $10 additional at the door, space permitting. Location: The National Press Club The 4th Estate Restaurant 529 14th St., NW, 13th Floor READ MORE »

Thursday, March 13, 2014

Slideshow: News Generation Team Bonding

Last week we held our very successful Media Relations Bootcamp & Luncheon, which gave News Generation team members who live out of town a great opportunity to travel to DC. Our team got to spend fun, quality time together — both at the event…and around town in the DC area. We had a great time READ MORE »

Wednesday, March 12, 2014

Video: News Generation’s Bootcamp & Luncheon

Here are just a few of the highlights from our media relations bootcamp & luncheon with expert panelists Michelle Basch (WTOP-FM), Matt Bush (WAMU 88.5),Tommy McFly (94.7 Fresh FM) and Alisa Parenti (MarketWatch). It was an extremely successful event, and we all took home a lot of great tips. Last week we wrote a post READ MORE »

Friday, March 7, 2014

Top 5: Highlights from Our Media Relations Workshop & Luncheon

DC-area communicators gathered together on Thursday, March 6 for a media relations bootcamp and luncheon we hosted.  Four of our area’s leading broadcast reporters and personalities, Michelle Basch from WTOP, Matt Bush from WAMU, Tommy McFly from 94.7 Fresh FM, and Alisa Parenti  from MarketWatch, joined us for lunch to offer their insights into most READ MORE »

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