Broadcast Resources

Archive for the ‘Event’ Category

Thursday, August 6, 2015

Join PRSA-NCC for “How-To Workshop: Using Search to Create Effective, Successful Outreach Campaigns”

On the morning of Wednesday, August 9th, PRSA-NCC will host a how-to workshop on search tools. We’ve heard of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), but do we know what they are or how they work? Accessing and utilizing search tools have become the critical keys to success in the communications and READ MORE »

Thursday, July 23, 2015

Brevity, Clarity and Thoughtfulness: Position Your Media Training for Success

What is the biggest problem Ed Barks of Barks Communications and Carol Buckland of The Communication Center have with media training? It’s not always long-term. On Wednesday, July 22nd, PR professionals from around the D.C. area came together, with a range of questions, to learn how to make their media training better. The biggest piece READ MORE »

Wednesday, July 22, 2015

Join PRSA-NCC for “Write More Powerfully & Strategically for Public Relations & Public Affairs Purposes in Social Media & Traditional Media”

On Thursday, August 13, join PRSA-NCC for an all-day workshop that will teach you how to write more efficiently and effectively in today’s PR environment. Writing is a critical part of a career in public relations, and a skill that can constantly be improved. This workshop will focus mostly on writing and editing news releases READ MORE »

Monday, June 8, 2015

Join PRSA-NCC for “Media Training Workshop: Learn How to Work Better with Reporters & How to Train Your Spokespeople to Deliver Media Interviews with Confidence”

Join PRSA-NCC on Wednesday, July 22nd for a media training workshop discussing how your organization can better communicate with reporters. Knowing what to say, and how to say it, is crucial under any circumstance but especially important when representing your organization to journalists. However, not everyone is trained and experienced in working with reporters, and READ MORE »

Monday, April 20, 2015

Susan Matthews Apgood to Present at 2015 Chesapeake Conference

On Thursday, June 4, Susan Matthews Apgood, president of News Generation, will present at the 2015 PRSA Maryland Chesapeake Conference. The annual conference is the premier learning & networking event for Maryland’s PR community. Apgood will present on the topic, “Hitting the Broadcast Target: Earn the Radio Coverage You Desire.” The subject of this year’s READ MORE »

Monday, April 13, 2015

News Generation Sponsoring 2015 College Media Conference

The News Generation team is excited to announce we are sponsoring the 2015 College Media Conference, hosted by The Council of Independent Colleges and the American Association of State Colleges and Universities. Being held from June 29 to July 1 in Washington, D.C., the conference helps campus communications professionals develop techniques that work, prepare media materials that READ MORE »

Friday, April 10, 2015

Join PRSA-NCC for “Going Native: How Sponsored Content is Shaping Advertising, News and Messaging”

Join PRSA-NCC on Wednesday, April 22 for an informed discussion on native advertising, a new trend in advocacy communication and advertising. Also known as sponsored content, native advertising places high quality journalistic content from brands and advocacy organizations right next to the editorial content in targeted publications. Since simply creating compelling content without strategically distributing READ MORE »

Wednesday, April 1, 2015

Recap: Get Booked On Broadcast and Deliver with Confidence

On Tuesday, March 31, 2015, News Generation joined forces with The Communication Center to provide exclusive tips and insider-knowledge for communicators working with broadcast media. The event, Get Booked on Broadcast and Deliver with Confidence, combined the expertise of News Generation’s president and co-founder, Susan Matthews Apgood, and The Communication Center’s executive communication coach, Jeanne READ MORE »

Wednesday, March 4, 2015

Join PRSA-NCC: New Professionals Happy Hour

Join PRSA-NCC’s New Professionals Committee for its first networking happy hour of 2015! The PRONet committee has gone through a makeover, and is now the New Professionals Committee. Come learn what the new committee is all about, meet other new PR pros in DC, and exchange ideas with others in the industry. Not new to PR? READ MORE »

Thursday, February 19, 2015

March Event: Get Booked on Broadcast and Deliver with Confidence

Join us on Tuesday, March 31 for a fun and informative breakfast workshop. We are hosting this session along with our friends at The Communication Center and will cover everything from getting on broadcast to trends in the industry, and how to most effectively present yourself and get your message across once you’re on the air. Space READ MORE »