Broadcast Resources

Archive for the ‘Event’ Category

Friday, November 18, 2016

Join Us for Lunch and Panel: “Generating a Strategic & Effective Media Plan for your On-Site Meetings”

Join us on Thursday, December 15 for a luncheon and panel on Generating a Strategic & Effective Media Plan for your On-Site Meetings. Our panelists all have experience holding meetings, both large and small, and incorporating an effective media relations plan into the fabric of the event. Attendees will learn hands-on tips to be more resourceful READ MORE »

Tuesday, October 18, 2016

Join PRSA-NCC on Thursday, November 17 for “Media Relations in the Age of Trump and Clinton”

As the election takes to social sites, everyone is constantly bombarded with political ads and articles. The competition is stiff since audiences see dozens of articles a day. Leaders in the media industry are constantly looking for that distinguishing factor to set their pieces apart from others. Constant access to election coverage also puts pressure on READ MORE »

Tuesday, October 4, 2016

Join PRSA-NCC on Tuesday, October 11 for How to Make Great Presentations

Need to be better at selling your ideas to your boss? Talking to groups? Winning new business? Now is the time to master presentation skills. With a few tips and techniques you can move your audience out of indifference and deliver your most powerful, memorable presentation yet. Whether you are a seasoned speaker looking to READ MORE »

Wednesday, September 7, 2016

Join PRSA-NCC on Thursday, September 15 for “Social Media: Staying on Message and on Brand”

How do you keep up when the social media landscape continuously evolves and algorithms constantly change? Organizations must re-evaluate their strategy to ensure they are reaching their audiences on the right platforms. As new networks continue to emerge—reaching different audiences with different needs—communications professionals need to understand how to evaluate what networks will make them READ MORE »

Wednesday, June 8, 2016

Join PRSA-NCC for “Numbers Don’t Lie: The Role of Research in Successful Communications”

Data are one of the linchpins of today’s communications programs, providing critical insights and evidence. Obtaining quantitative and qualitative information is now one of the major elements of planning and execution. There are two forms of research fundamental to successful communications programs – pre-campaign testing through surveys and focus groups to define and refine messages, READ MORE »

Tuesday, May 17, 2016

NewsGen’s Networking Lunch and Panel: “Work Smarter, Not Harder: Get Your Message Heard”

NewsGen recently hosted a networking luncheon and panel, “Work Smarter, Not Harder: Get Your Message Heard” for our PR colleagues and clients in the D.C. area. Business Wire’s Danny Selnick moderated the panel of Social Driver’s Anthony Shop, Asian Americans Advancing Justice’s Michelle Boykins and our own Jeff Gibbons. Shop started things off by talking READ MORE »

Monday, May 9, 2016

Join PRSA-NCC for How to Win a Thoth Award: The Myth & Facts of the Egyptian God of Communications

The PRSA-NCC Thoth Award is a coveted prize in the public relations industry, given to those who exhibit excellent public relations campaigns and accomplishments in the D.C. area. Whether your organization is a nonprofit, government agency, a public or private company, submitting an entry is your chance to showcase your most successful campaigns. Join PRSA-NCC’s READ MORE »

Friday, April 29, 2016

Friends, Food and Spring Festivities: NewsGen’s Open House

We hosted an open house in our newly-renovated office space. Clients, reporters, friends, and family stopped by to celebrate the start of Spring and to take a tour of our “new” digs. Check out some photos in the slideshow below.

Wednesday, April 27, 2016

Join NewsGen for Lunch and Panel: “Work Smarter, Not Harder: Get Your Message Heard”

Join us on Thursday, May 12 for a hands-on & fun luncheon. Learn “Work Smarter, Not Harder: Get Your Message Heard” from local leading public relations and business professionals. Attendees will learn hands-on tips to be able to be more resourceful and strategic, from new ways to promote an annual campaign, and how to build READ MORE »

Monday, April 11, 2016

Join PRSA-NCC for “IS IT REALLY A CRISIS? How to Define a Crisis, and When to React”

As communications professionals, it is important for us to know the difference between a crisis and an issue. We must know how to define a crisis in order to react to it properly and build a PR strategy that is effective and efficient. Do you know how to recognize a crisis? Join PRSA-NCC on Tuesday, READ MORE »