Broadcast Resources

Archive for the ‘Event’ Category

Monday, April 20, 2015

Susan Matthews Apgood to Present at 2015 Chesapeake Conference

On Thursday, June 4, Susan Matthews Apgood, president of News Generation, will present at the 2015 PRSA Maryland Chesapeake Conference. The annual conference is the premier learning & networking event for Maryland’s PR community. Apgood will present on the topic, “Hitting the Broadcast Target: Earn the Radio Coverage You Desire.” The subject of this year’s READ MORE »

Monday, April 13, 2015

News Generation Sponsoring 2015 College Media Conference

The News Generation team is excited to announce we are sponsoring the 2015 College Media Conference, hosted by The Council of Independent Colleges and the American Association of State Colleges and Universities. Being held from June 29 to July 1 in Washington, D.C., the conference helps campus communications professionals develop techniques that work, prepare media materials that READ MORE »

Friday, April 10, 2015

Join PRSA-NCC for “Going Native: How Sponsored Content is Shaping Advertising, News and Messaging”

Join PRSA-NCC on Wednesday, April 22 for an informed discussion on native advertising, a new trend in advocacy communication and advertising. Also known as sponsored content, native advertising places high quality journalistic content from brands and advocacy organizations right next to the editorial content in targeted publications. Since simply creating compelling content without strategically distributing READ MORE »

Wednesday, April 1, 2015

Recap: Get Booked On Broadcast and Deliver with Confidence

On Tuesday, March 31, 2015, News Generation joined forces with The Communication Center to provide exclusive tips and insider-knowledge for communicators working with broadcast media. The event, Get Booked on Broadcast and Deliver with Confidence, combined the expertise of News Generation’s president and co-founder, Susan Matthews Apgood, and The Communication Center’s executive communication coach, Jeanne READ MORE »

Wednesday, March 4, 2015

Join PRSA-NCC: New Professionals Happy Hour

Join PRSA-NCC’s New Professionals Committee for its first networking happy hour of 2015! The PRONet committee has gone through a makeover, and is now the New Professionals Committee. Come learn what the new committee is all about, meet other new PR pros in DC, and exchange ideas with others in the industry. Not new to PR? READ MORE »

Thursday, February 19, 2015

March Event: Get Booked on Broadcast and Deliver with Confidence

Join us on Tuesday, March 31 for a fun and informative breakfast workshop. We are hosting this session along with our friends at The Communication Center and will cover everything from getting on broadcast to trends in the industry, and how to most effectively present yourself and get your message across once you’re on the air. Space READ MORE »

Wednesday, October 22, 2014

Join PRSA-NCC for “Taking it to the Tweets: How Digital Advocacy Will Shape Public Affairs in 2015″

November 19, 2014 – 8:00am to 10:00am 8:00-8:30am – Networking, Registration, Continental Breakfast 8:30-10:00am – Program & Q&A Want to reach the 114th Congress or the Obama Administration in 2015? Letters to the editor of the local paper, or fly-ins may not be enough to get public policy results. Today, winning public affairs campaigns leverage Vine videos, mobile-friendly READ MORE »

Monday, October 20, 2014

Join WWPR for its Annual Media Roundtable, Moderated by Susan Matthews Apgood

Receive tips for PR pitching from the other side of the fence! Ever wonder why sometimes your PR pitch gets a bite and sometimes it falls short? Hear directly from members of the media at the annual WWPR Media Roundtable. Take advantage of the chance to meet members of the press, hear their stories and READ MORE »

Thursday, October 16, 2014

Webinar: Media Training Tips & Trends for Radio Media Tours

Join the News Generation team for a complimentary, 30-minute webinar on helpful tips and trends for radio media tours. You’ll come away with real advice and tips you can take back to your team and your spokesperson. Better yet? Feel free to invite your spokesperson to the webinar as well. We will give them hands-on advice READ MORE »

Tuesday, October 7, 2014

Join PRSA-NCC on Wednesday, October 22 for “Media Relations and the New(ish) Guard in the Press Corps”

Attend this exciting workshop with reporters from organizations whose names are fast becoming media standard bearers, alongside the New York Times and Washington Post. Learn how to get to know them, how to pitch them, which social media channels matter most to them, and what rules of journalism still apply. Speakers: Gordon Witkin, Center for READ MORE »