News Generation: Radio and TV Media Relations

By 2014, many experts predict that mobile will eclipse desktop computing as the primary means that individuals access the Internet. Already, more people use mobile apps than websites, and tablet sales will soon exceed the sale of desktops and laptops combined. Mobile is key to any organization — whether you are an association, government agency, READ MORE »

On Thursday, April 18, Freddi Donner, ACC, executive coach who specializes in interpersonal skills and communication, shared insights to relationships in the workplace during PRSA-NCC’s “Effective Organizational Communications” Workshop held at the Navy Memorial. Donner has founded Business Stamina in 2004, a business which provides communication coaching to individuals and executive teams. During the event, READ MORE »

Targeting multiple audiences, a wide range of communication objectives and an ever-shrinking budget, sound familiar? As public relations professionals, leading and organizing these missions can become difficult as news cycles become shorter but expectations continue rise. Susan Matthews Apgood, president and co-founder of News Generation, Inc. will be moderating a panel at the PRSA Health READ MORE »

On Wednesday, March 20, two panelist shared their knowledge on crafting a PR plan at PRSA-NCC’s “How to Write a PR Plan” workshop to communications and PR professionals at the Navy Memorial. Open to all professionals at any stage of their career, the workshop featured steps to develop a PR plan, and the content that READ MORE »

We counsel our senior management and clients on a daily basis on how to communicate effectively with key stakeholders, yet when it comes to our own personal communications, we can occasionally fall short. PRSA-NCC presents “Effective Organizational Communications,” an interactive workshop where you will understand your own communication style and how to adapt it to READ MORE »

Join Kevin Byrne, senior vice president, Public and Community Relations for the Baltimore Ravens for a special luncheon event where he will discuss managing and messaging during Super Bowl Week, leveraging  the win to extend the Baltimore Ravens brand and handling 5,000 reporters who all wanted to interview Ray Lewis. The Lombardi Trophy will also be READ MORE »

The public relations plan is one of the most crucial documents you will produce in your career, but it isn’t always clear how to write one, and write it well. PRSA-NCC is hosting “How to Write a PR Plan,” a workshop open to all professionals at any stage of their career. This hands-on event will READ MORE »

Public Relations and social media professionals around the D.C. area assembled at the Navy Memorial to participate in PRSA-NCC’s most attended workshop yet: Social Media Trends in Communications for 2013. The event was held on February 20, and had two panelists speaking and answering audience questions about social media strategies, efficiency and platforms. Denise Graveline READ MORE »

Facebook, Twitter and LinkedIn, oh my! As social media becomes a staple in the PR profession, it is admissible to stay on top of the newest and hottest trends. Although as social media continues to grow, it’s not always easy to know every shortcut and acronym on new sites like Pinterest and Google Plus+.  How do READ MORE »

With a morning of tweets and role playing, media and public relations specialists gathered to learn how to write the perfect pitch. PRSA-NCC’s “Pitch Perfect” workshop was held on January 16 at the Navy Memorial. Four panelists answered questions and advised professionals on the dos and don’ts when proposing stories to journalists.  As sample pitches READ MORE »