Broadcast Resources

Archive for the ‘Television’ Category

Thursday, July 20, 2017

Move over Digital Ads, Television and Radio Ads are Making a Comeback

As the online world continues to grow and diversify, one would think that online advertising would be the ideal way to reach target audiences. However, according to a new article from AXIOS, major advertisers are actually redistributing money, focusing more on television and radio ads. Many advertisers are reevaluating their digital ad campaigns after hemorrhaging READ MORE »

Tuesday, June 27, 2017

Radio Reaches More Americans Each Week than Any Other Platform: “State of the Media” Review

The 2017 Nielsen “State of the Media” report, which measures annual radio listenership across the United States, shows once again that radio is the most prominent platform. Over the past year, 95 percent of adults ages 35 to 49, listened to the radio throughout the week. Compared to the 91 percent of adults in the READ MORE »

Friday, June 9, 2017

The Rise of Local News in Radio and Television: An RTDNA Research Review

A new study conducted by former Hofstra University professor Bob Papper found that the amount of local news on the radio and television is on the rise. Over the past year, Papper found the average weekday running time of local news increased by almost eight minutes. The rise of local news on the radio throughout READ MORE »

Thursday, April 13, 2017

Four Reasons Local Media is More Essential than Ever

With television news viewership in 2016 up 18% compared to 2015, and news intake on radio jumping from 10.5 billion to 11.5 billion weekly gross minutes, we wanted to take a closer look into a trend that we don’t see going anywhere anytime soon: the increased power of local news. Why are local reporters so READ MORE »

Thursday, April 6, 2017

News Consumption at All-Time High

News consumption was at an all-time high in 2016. Insideradio is reporting that according to Nielsen, Americans watched and listened to a whopping 11.2 billion more minutes of news in 2016 than 2015. Television and radio remained the staples for Americans to get their news fix. News viewership in 2016 was up 18% compared to READ MORE »

Tuesday, August 30, 2016

What’s The Most Watched Presidential Debate?

As with most elections, this year’s candidates understand the importance of a strong presence on television as Election Day gets closer. Through convention coverage, interviews, and press conferences, both candidates have taken advantage of the reach of television when trying to connect with voters. However, it is during the televised presidential debates that candidates can READ MORE »

Monday, April 25, 2016

Maryland Nonprofit Spotlight: Gandhi Brigade Youth Media

This week, we feature another wonderful organization doing great things for the community. Founded 10 years ago by Richard Jaeggi, Gandhi Brigade is an after school program that empowers young people in Montgomery County to use multimedia tools to promote community building, multicultural understanding and the common good. Gandhi Brigade believes that boosting our youth’s confidence READ MORE »

Monday, February 29, 2016

Donald Trump & Earned Media: A Winning Combination

With primary season in full swing and Super Tuesday around the corner, it’s no surprise that many of the presidential candidates have increased their spending on campaign ads. When the 2016 presidential campaign first started, Republican candidate Donald Trump avoided spending money on ads and relied heavily on earned media, only spending on his first READ MORE »

Tuesday, January 12, 2016

Fantasy Novels and Finance: Bloomberg’s Patrice Sikora

Bloomberg Network’s Patrice Sikora got her start in radio during her senior year in college. “I got involved with my college radio station, and then I got the bug.” Sikora’s first job after college was as a copywriter at a radio station in Albany, NY. “I had no idea what a copywriter did, but I READ MORE »

Thursday, January 7, 2016

The Value of Earned Media in a Presidential Election

Earlier this week, Republican presidential candidate Donald Trump released his first paid television ad in Iowa and New Hampshire. Prior to these new ads, Trump had only been spending money on radio ads, and relied mostly on earned media for television, such as his appearance on Saturday Night Live in November. Despite spending a limited READ MORE »