Broadcast Resources

Archive for the ‘Television’ Category

Wednesday, September 24, 2014

PR Industry Spotlight: Educational Entertainment

So many industries today utilize public relations professionals in their publicity and promotion efforts, whether internal or external. With the need for public relations continuing to grow, this blog series will feature insights into different PR practices, and helpful resources and tips for audience targeting. In this first blog series installment, we explore educational entertainment READ MORE »

Friday, September 19, 2014

The Fruits of Her Labor: WUSA’s Janet Terry on the Evolving News Industry & Her Fight to End Obesity

It takes a very loyal and passionate person – who is great at their job – to work with the same company for more than 30 years. Janet Terry is all of those things. As a producer for WUSA9, Washington D.C.’s CBS affiliate station, Terry has worn many hats over the years. As most producers READ MORE »

Friday, July 18, 2014

Social Media: Why it Works- Samsung & The World’s Most Famous Selfie

Oh the Oscars, an annual event that not only filmmakers, actors, and fans look forward to; but also companies looking to capitalize on its viewership’s potential impact on advertising success.   During a large-scale event such as this, it is known to be an opportune time for companies to produce memorable ads to be aired during READ MORE »

Friday, July 11, 2014

Social Media: Why it Works – Fans Produce Award Winning Super Bowl Ads for Doritos

Not only is Doritos finger-licking-good, but it has developed one of the most innovative marketing strategies within the last 7 years, and is still going strong. The Super Bowl commercials are generally one of America’s favorite highlights of the game. Talk to any of your friends or colleagues the day after the game, and you’re READ MORE »

Wednesday, July 9, 2014

Reaching Swing Voters through Radio & Television in the 2014 Elections

It seems Americans across the board are divided on the issues that matter most to them. But then there are some who just haven’t made up their minds and come this November, they’re not sure which political candidates they’ll vote for. That’s why it’s so important for candidates to reach those voters now in order READ MORE »

Thursday, July 3, 2014

Social Media: Why it Works – Breaking Bad Cooks up Attention with Facebook App

 “If that’s true, if you don’t know who I am, then maybe your best course would be to tread lightly.” For all of those, who like me, were immensely addicted to the TV drama series Breaking Bad, you know this quote very well from season 5 episode 9 and all the  #TreadLightly tweets which followed immediately READ MORE »

Friday, June 20, 2014

Social Media – Why it Works: Kmart Shoppers “Ship” Their Pants at Hilarious TV Commercial

Kmart produced a hilarious social media campaign in hopes of increasing awareness of its “Ship to Home” service, which allows shoppers to have any item not found in the store shipped to their house for free.  The TV commercial amusingly reveals how simple the shipping process is, from shipping your drawers, your bed, or even READ MORE »

Friday, June 13, 2014

Social Media: Why it Works – Old Spice’s New Scent for Online Marketing

 Sugar, spice and everything nice!  Old Spice advertisements have drastically raised the bar on all the possibilities of online marketing strategies.  The initial glimpse of the cleaver ad of former NFL athlete, Isaiah Mustafa, using Old Spice was first released during the 2010 Super Bowl where the Indianapolis Colts played the New Orleans Saints.  The READ MORE »

Wednesday, June 11, 2014

Five Core Values of News Generation

News Generation’s five core values are what drives us to consistently produce the best work in the industry. Creativity, passion, collaboration, impact, and integrity; each of these plays a unique role in ensuring top-notch service to both clients and reporters. Since 1997, our five core values have proven successful results. We are proud of these READ MORE »

Friday, April 11, 2014

A PR Case Study: Dove Real Beauty Campaign

For decades, the media has portrayed the idea of a “beautiful woman” as something completely fake.  Whether it’s in a magazine or on a commercial, almost every single one of these women have been photo-shopped or modified to some extent; some a lot more extreme than others.  One brand in particular decided to take a READ MORE »