News Generation: Radio and TV Media Relations

You may already know Martin as he has been with News Generation for nearly three years.  Martin is responsible for both English and Spanish language media relations.  In his words, “I am in charge of building long lasting relationships with media sources and journalists to obtain optimum media coverage for the organization and our clients. READ MORE »

In our last blog in this series on Millenials, we analyzed different Millennial ethnic and racial groups, and the ways in which communications professionals are able to target them. Ethnicity is not the only sub-segment of Millennials which should be observed closely; gender should also be a target consideration in your PR plans. Social media READ MORE »

We learned a few marketing strategies in our last Millennial Generation blog, but let’s dig a little deeper into the ethnic and racial sub-segments that make up the generation. Millennials have become one of the most ethnically diverse generations in the United States.  Only 57 percent of the country’s Millennial population are white, compared to READ MORE »

Last month we found a knock-you-over-the-head infographic, shown again below, that amplified for us just how important it is for marketing and communications professionals to map out a strategy for targeting Latinos.  Broadcast media quickly responded to this quickly emerging audience segment, creating a tremendous number of targeted outlets across radio and television.  And as this READ MORE »

In the last blog post, we explored and confirmed that the Millennial Generation is still reachable through traditional media, but strategizing how to target this specific demographic can be tricky. It needs to be understood that while Millennials are primary buying prospects for many companies, the same, old and recycled marketing strategies that have been READ MORE »

At first glance, it might seem that the millennial generation is never unplugged; their ear buds stuck in, cell phone in hand and thumbs typing 80 words a minute. Take a second look, and you will see that some are reading newspapers on the bus ride to school or a magazine on an airplane. It READ MORE »

So, you, along with everyone else in the new media world thought radio might be  slipping into oblivion, didn’t you?  Actually, the latest facts tell a different story. According to new national survey from Arbitron Inc. and Edison Research, The Infinite Dial 2013: Navigating Digital Platforms,shows that radio is alive and well and growing. Whether it’s READ MORE »

Let’s face it, we are suckers for a good infographic.  Even if we have heard some of the data before, infographics crystallize the information and adds urgency.  One in every six individuals, and one in four kids, in the United States is Latino.  Wow.  And these numbers are growing.  And broadcast media has certainly responded in READ MORE »

It’s really happening.  It’s been talked about for ages, but finally the big box we call television that’s attached to a wire or satellite and opens up a world of hundreds of channels, is fundamentally changing. We’ve reached the point where “pushed” TV isn’t delivering the value consumers demand and so, the paradigm is shifting.  READ MORE »

We are often asked what public relations service makes the most sense for a given project.  While most every PR professional would love their organization’s stories covered by television stations and networks, when does it really make sense to allocate your communications dollars for a satellite media tour rather than a radio media tour?  The READ MORE »