Broadcast Resources

Archive for the ‘Television’ Category

Thursday, April 13, 2017

Four Reasons Local Media is More Essential than Ever

With television news viewership in 2016 up 18% compared to 2015, and news intake on radio jumping from 10.5 billion to 11.5 billion weekly gross minutes, we wanted to take a closer look into a trend that we don’t see going anywhere anytime soon: the increased power of local news. Why are local reporters so READ MORE »

Thursday, April 6, 2017

News Consumption at All-Time High

News consumption was at an all-time high in 2016. Insideradio is reporting that according to Nielsen, Americans watched and listened to a whopping 11.2 billion more minutes of news in 2016 than 2015. Television and radio remained the staples for Americans to get their news fix. News viewership in 2016 was up 18% compared to READ MORE »

Tuesday, August 30, 2016

What’s The Most Watched Presidential Debate?

As with most elections, this year’s candidates understand the importance of a strong presence on television as Election Day gets closer. Through convention coverage, interviews, and press conferences, both candidates have taken advantage of the reach of television when trying to connect with voters. However, it is during the televised presidential debates that candidates can READ MORE »

Monday, April 25, 2016

Maryland Nonprofit Spotlight: Gandhi Brigade Youth Media

This week, we feature another wonderful organization doing great things for the community. Founded 10 years ago by Richard Jaeggi, Gandhi Brigade is an after school program that empowers young people in Montgomery County to use multimedia tools to promote community building, multicultural understanding and the common good. Gandhi Brigade believes that boosting our youth’s confidence READ MORE »

Monday, February 29, 2016

Donald Trump & Earned Media: A Winning Combination

With primary season in full swing and Super Tuesday around the corner, it’s no surprise that many of the presidential candidates have increased their spending on campaign ads. When the 2016 presidential campaign first started, Republican candidate Donald Trump avoided spending money on ads and relied heavily on earned media, only spending on his first READ MORE »

Tuesday, January 12, 2016

Fantasy Novels and Finance: Bloomberg’s Patrice Sikora

Bloomberg Network’s Patrice Sikora got her start in radio during her senior year in college. “I got involved with my college radio station, and then I got the bug.” Sikora’s first job after college was as a copywriter at a radio station in Albany, NY. “I had no idea what a copywriter did, but I READ MORE »

Thursday, January 7, 2016

The Value of Earned Media in a Presidential Election

Earlier this week, Republican presidential candidate Donald Trump released his first paid television ad in Iowa and New Hampshire. Prior to these new ads, Trump had only been spending money on radio ads, and relied mostly on earned media for television, such as his appearance on Saturday Night Live in November. Despite spending a limited READ MORE »

Friday, December 11, 2015

Radio: A Key Tool in the 2016 Presidential Election

With the 2016 presidential election 11 months away and the first round of state primaries coming up early next year, it’s likely you’ve seen a political ad or two on television. While the current candidates are able to reach large groups of people with these ads, they come with a high price tag and often READ MORE »

Wednesday, September 23, 2015

The Ins and Outs of Satellite Media Tours

Susan and Jeff explain the ins and outs of what you need to know about working with NewsGen on a satellite media tour.    

Tuesday, September 22, 2015

What You Learned in Third Grade Still Holds True

How did you prepare for your last media interview? Do you do anything differently before going on radio versus television? Nan Tolbert, executive communication coach at The Communication Center, offers some tips and suggestions for being as successful as possible during both radio and television interviews.  No matter what the medium, the most important thing READ MORE »