Broadcast Resources

Archive for the ‘Television’ Category

Wednesday, September 23, 2015

The Ins and Outs of Satellite Media Tours

Susan and Jeff explain the ins and outs of what you need to know about working with NewsGen on a satellite media tour.    

Tuesday, September 22, 2015

What You Learned in Third Grade Still Holds True

How did you prepare for your last media interview? Do you do anything differently before going on radio versus television? Nan Tolbert, executive communication coach at The Communication Center, offers some tips and suggestions for being as successful as possible during both radio and television interviews.  No matter what the medium, the most important thing READ MORE »

Tuesday, September 1, 2015

Five Things to Consider When Planning a Satellite Media Tour

So you’re sitting in your team meeting outlining the PR plan of attack for your client, when someone says, “Hey, why don’t we just do a TV satellite media tour?” Suddenly, the room goes silent. The wheels in everyone’s heads start turning. There are blank looks on everyone’s face, except yours because YOU read this READ MORE »

Friday, August 7, 2015

What Did You Think of Last Night’s Debate?

If you were like us, last night you were watching the Republican presidential debate waiting to see what the top ten candidates had to say about their stance on key issues in next November’s presidential election. Within the first ten minutes, current front-runner Donald Trump stated that he refused to support another Republican candidate should READ MORE »

Tuesday, June 2, 2015

Communicating Through your Clothes: What Message Does your Outfit Portray?

When thinking about Washington, D.C., “fashion capital” probably is not something that comes to mind right away. As the political center of the country, D.C. has adopted the reputation of a conservative culture when it comes to fashion. Men and women working in politics and on the Hill are generally known more for their policies READ MORE »

Monday, April 27, 2015

Accountant, Host, and Author…Oh My!

Roxanne Wilder is just as fun, bubbly and kind-hearted as she appears on TV and sounds over the radio. We chatted on the phone the other day so I could ask her some questions about her career in broadcasting. And while we certainly did talk about that, we also just talked about everything as if READ MORE »

Wednesday, September 24, 2014

PR Industry Spotlight: Educational Entertainment

So many industries today utilize public relations professionals in their publicity and promotion efforts, whether internal or external. With the need for public relations continuing to grow, this blog series will feature insights into different PR practices, and helpful resources and tips for audience targeting. In this first blog series installment, we explore educational entertainment READ MORE »

Friday, September 19, 2014

The Fruits of Her Labor: WUSA’s Janet Terry on the Evolving News Industry & Her Fight to End Obesity

It takes a very loyal and passionate person – who is great at their job – to work with the same company for more than 30 years. Janet Terry is all of those things. As a producer for WUSA9, Washington D.C.’s CBS affiliate station, Terry has worn many hats over the years. As most producers READ MORE »

Friday, July 18, 2014

Social Media: Why it Works- Samsung & The World’s Most Famous Selfie

Oh the Oscars, an annual event that not only filmmakers, actors, and fans look forward to; but also companies looking to capitalize on its viewership’s potential impact on advertising success.   During a large-scale event such as this, it is known to be an opportune time for companies to produce memorable ads to be aired during READ MORE »

Friday, July 11, 2014

Social Media: Why it Works – Fans Produce Award Winning Super Bowl Ads for Doritos

Not only is Doritos finger-licking-good, but it has developed one of the most innovative marketing strategies within the last 7 years, and is still going strong. The Super Bowl commercials are generally one of America’s favorite highlights of the game. Talk to any of your friends or colleagues the day after the game, and you’re READ MORE »