Broadcast Resources

Archive for the ‘Television’ Category

Tuesday, January 12, 2016

Fantasy Novels and Finance: Bloomberg’s Patrice Sikora

Bloomberg Network’s Patrice Sikora got her start in radio during her senior year in college. “I got involved with my college radio station, and then I got the bug.” Sikora’s first job after college was as a copywriter at a radio station in Albany, NY. “I had no idea what a copywriter did, but I READ MORE »

Thursday, January 7, 2016

The Value of Earned Media in a Presidential Election

Earlier this week, Republican presidential candidate Donald Trump released his first paid television ad in Iowa and New Hampshire. Prior to these new ads, Trump had only been spending money on radio ads, and relied mostly on earned media for television, such as his appearance on Saturday Night Live in November. Despite spending a limited READ MORE »

Friday, December 11, 2015

Radio: A Key Tool in the 2016 Presidential Election

With the 2016 presidential election 11 months away and the first round of state primaries coming up early next year, it’s likely you’ve seen a political ad or two on television. While the current candidates are able to reach large groups of people with these ads, they come with a high price tag and often READ MORE »

Wednesday, September 23, 2015

The Ins and Outs of Satellite Media Tours

Susan and Jeff explain the ins and outs of what you need to know about working with NewsGen on a satellite media tour.    

Tuesday, September 22, 2015

What You Learned in Third Grade Still Holds True

How did you prepare for your last media interview? Do you do anything differently before going on radio versus television? Nan Tolbert, executive communication coach at The Communication Center, offers some tips and suggestions for being as successful as possible during both radio and television interviews.  No matter what the medium, the most important thing READ MORE »

Tuesday, September 1, 2015

Five Things to Consider When Planning a Satellite Media Tour

So you’re sitting in your team meeting outlining the PR plan of attack for your client, when someone says, “Hey, why don’t we just do a TV satellite media tour?” Suddenly, the room goes silent. The wheels in everyone’s heads start turning. There are blank looks on everyone’s face, except yours because YOU read this READ MORE »

Friday, August 7, 2015

What Did You Think of Last Night’s Debate?

If you were like us, last night you were watching the Republican presidential debate waiting to see what the top ten candidates had to say about their stance on key issues in next November’s presidential election. Within the first ten minutes, current front-runner Donald Trump stated that he refused to support another Republican candidate should READ MORE »

Tuesday, June 2, 2015

Communicating Through your Clothes: What Message Does your Outfit Portray?

When thinking about Washington, D.C., “fashion capital” probably is not something that comes to mind right away. As the political center of the country, D.C. has adopted the reputation of a conservative culture when it comes to fashion. Men and women working in politics and on the Hill are generally known more for their policies READ MORE »

Monday, April 27, 2015

Accountant, Host, and Author…Oh My!

Roxanne Wilder is just as fun, bubbly and kind-hearted as she appears on TV and sounds over the radio. We chatted on the phone the other day so I could ask her some questions about her career in broadcasting. And while we certainly did talk about that, we also just talked about everything as if READ MORE »

Wednesday, September 24, 2014

PR Industry Spotlight: Educational Entertainment

So many industries today utilize public relations professionals in their publicity and promotion efforts, whether internal or external. With the need for public relations continuing to grow, this blog series will feature insights into different PR practices, and helpful resources and tips for audience targeting. In this first blog series installment, we explore educational entertainment READ MORE »