Broadcast Resources

Archive for the ‘Television’ Category

Friday, April 11, 2014

A PR Case Study: Dove Real Beauty Campaign

For decades, the media has portrayed the idea of a “beautiful woman” as something completely fake.  Whether it’s in a magazine or on a commercial, almost every single one of these women have been photo-shopped or modified to some extent; some a lot more extreme than others.  One brand in particular decided to take a READ MORE »

Thursday, March 27, 2014

A PR Case Study: Share a Coke

The world we live in today hovers around the digital space, and the way we connect with one another continues to evolve.  It might seem as though the more people we connect with online, the fewer we actually see in real life.  Coca Cola, the world’s largest beverage company, noticed this and decided to adapt READ MORE »

Friday, March 21, 2014

A PR Case Study: Susan G. Komen and Planned Parenthood

Did you know that 1 in every 8 women in the United States will develop invasive breast cancer over the course of her lifetime?  This statistic may scare many of us, and remind us that we and those we love should receive regular mammograms at least every two years. As PR professionals know, a company’s READ MORE »

Friday, March 14, 2014

A PR Case Study: Red Bull Stratos

In 2005, one of the most successful PR stunts began.  Red Bull and Austrian skydiver and base jumper Felix Baumgartner began groundwork for a stratospheric freefall planned to exceed human limits.  Then, seven years later, on October 14, 2012, Baumgartner rose to 128,000 feet in a stratospheric balloon and completed a freefall jump that had READ MORE »

Wednesday, March 12, 2014

Triumphs and Slip-ups: An Introduction to our Next Blog Series

Have you ever heard a story on the radio, seen a commercial on TV, or followed a trending hashtag that completely captivates you and urges you to instantly indulge in the company or the company’s product?  That urge is a sure sign of successful PR.  Over the next few weeks we will be providing examples READ MORE »

Monday, March 3, 2014

Join PRSA on Wednesday, March 19 for Lunch with The Wall Street Journal Washington Bureau Chief and Capital Journal Columnist, Gerald Seib

Gerald Seib, Washington Bureau Chief for The Wall Street Journal, will talk about the WSJ newsroom, how he works with communicators, and his insights on: 2014 midterms and the prospects for the Senate to change hands Whether the elections will change the Washington dynamic Whether immigration reform is really dead or only looks that way How the READ MORE »

Friday, February 28, 2014

Nancy & Tonya Wrap Up from 1994 to 2014, 20 Years in the Making

The 2014 Winter Olympics Closing Ceremony took place in Sochi, Russia on Sunday night, February 23.  The ceremony went well, had no mechanical issues, and Russia even threw in a little bit of humor – spoofing the mess up from the Opening Ceremony where the fifth snowflake didn’t open.  Even so, only 15.1 million viewers READ MORE »

Tuesday, February 25, 2014

The News Wars

The athletic competitions that take place every two years at the summer and winter Olympic Games aren’t the only competitions happening during those times.  Another fierce battle taking place is the network morning news competitions.  For over 16 years NBC’s ‘TODAY’ show won the morning news ratings contest; 852 weeks to be exact.  But in READ MORE »

Friday, February 21, 2014

Olympics Become Socialympics

Coverage of the Olympic Games has come a long way, to say the least.  From newspaper coverage at the start of the modern Olympics in 1896, to today’s coverage where you can practically ski down the mountain yourself with the athlete’s GoPro helmet cams. The first modern Olympics took place over 100 years ago in READ MORE »

Friday, February 14, 2014

The Tale of Two Olympics

In the last few posts of our series, we have taken a closer look at this year’s discrimination, and crisis of past year’s Olympics.  But what about financial controversies? We’ve heard it on the radio, seen it on the news, and read it on the internet…the outrageous $51 billion price tag of this year’s winter READ MORE »

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