Archive for the ‘Uncategorized’ Category
Monday, April 29, 2013
Radio Media Tour Case Study: Arthritis Foundation, Advocacy Summit
As the largest national nonprofit organization supporting the more than 100 types of arthritis and related conditions, the Arthritis Foundation faces a steep challenge. Arthritis strikes one in five adults and is the leading cause of disability in the U.S. Today 50 million adults and 300 thousand children live with this disease which can severely READ MORE »
Thursday, January 3, 2013
Feed the Hungry by Fueling the Media
At the start of each year, many of us make resolutions to change up some aspect of our lives with the goal of doing better and feeling better in the New Year. The top resolutions, not surprisingly, fall around the big self-help bucket and include such things as diet and exercise, reducing stress, working on READ MORE »
Wednesday, November 28, 2012
How to Make Sure Your TV Interviews, Bites and B-Roll Have a Shot at the Morning News
Several months ago one of our veteran TV journalists, Martha Sharan, summarized how to successfully pitch satellite media tours to TV stations. As a follow-up, we engaged nearly two dozen television stations in the top-50 media markets to find out their specific content needs and priorities for pitched video content, including satellite interviews and video READ MORE »
Thursday, October 18, 2012
News Generation’s Fall Newsletter — Broadcast and PR Industry Insights
Fall is in the air and we are ready for cooler temps, brilliant foliage and an even more active news period amplified by upcoming elections. From some interesting election-issue-related work, to several very different station surveys to a television case study, we are excited to share some great stories with you. And for your convenience, we’ve READ MORE »
Thursday, October 18, 2012
Ready for Getting Hands on with LinkedIn?
It seems like everyone these days have a Facebook page, as well as a twitter account, but LinkedIn is site that most professionals should consider becoming a member of. LinkedIn has been compared to an electronic Rolodex, but it is a much more valuable tool than you may have thought! It keeps you in touch READ MORE »
Wednesday, October 17, 2012
PRSA-NCC & Social Driver Will Show You How To Amp Up Your Social Media Strategy
Next week, the PRSA-National Capital Chapter, in partnership with Social Driver (@SocialDriver), is bringing you a social media workshop like no other. They’re not going to tell you the difference between liking and following, or what a hashtag is. What they are going to show you though can radically alter your business strategy. They will READ MORE »