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- On December 19, 2011 at the PRSA National Capital Chapter's holiday party, Susan Matthews Apgood was honored with the chapter's highest award for service. Ms. Apgood received the Diamond Award in recognition of her outstanding service to the chapter. In 2011, she was the chair of the chapter's Thoth Awards Gala, an event she also co-chaired in 2010. She is the 2012 co-chair of the Professional Development Committee, the chapter's programming arm to keep professionals active in learning and engaged with the organization through its chapter-wide events.
- PRESS
RELEASE: Use of Facebook and Twitter More Than Doubles
in Two Years
- On August 18, 2011, we turned 14! Thanks to all
of our wonderful clients and team members for "sticking"
with us these past 14 years.
- On February 22, we coordinated in-studio TV interviews
for the Ernst & Young 2011 Tax Guide, check
a few out at: http://tuninginradio.blogspot.com/2011/02/tv-hits-to-share-for-ernst-young-tax.html
- PRESS
RELEASE: What’s Making News Inside Radio Newsrooms?
- We recently produced two short audio news release
and radio media tour videos, each is a two-minute
guide on our two main services. Check them out at
YouTube.com.
- On August 18, 2010, News Generation turned thirteen
years old! We wanted to take this opportunity to
thank you our clients for their business and reporters
for using our great content. We recognize that it’s
great client content, that has enabled us to become
the most well-respected radio media relations company
in the industry. Through pitching thousands of campaigns
to the media over these years, we know what it takes
to ensure successful radio coverage. It’s
tenacity, focus and committed clients and reporters
that have gotten us where we are today. Thank you
everyone!
- In June of 2010, News Generation worked with Brains
on Bikes to complete a pro bono radio media tour
with Anne Feeley, a four-year brain cancer
survivor that biked from San Francisco to Washington, D.C. to
raise money for brain cancer research. She
biked an amazing 3,709 miles in just over three
months. The tour reached 2.5 million listeners during
the last leg of her journey. In the days following
the tour, the Brains on Bikes Facebook page more
than doubled its fans. To learn more about
her inspirational journey, visit www.brainsonbikes.org.
- On December 3, 2009, News Generation announced
the client nonprofit winners of this year’s
holiday season donations. The first place
winner, who will receive a $4,000 donation, is Friends
of the World Food Program with an incredible 10,800
votes. The runner up, who will receive a $2,000
donation, is the American Diabetes Association with
7,412 votes. Thank you to everyone who helped
us by voting and spreading the word! We were
so impressed with the level of participation and
support for these great organizations. We
hope that our combined efforts are helping make
a difference. Happy holidays!
- On Tuesday, October 6, 2009, News Generation and
American College
of Emergency Physicians were awarded a 2009
PRSA-Maryland Best
in Maryland Award in the Audio Programs category
for the campaign “Stayin' Alive: Element of
ACEP’s awareness initiatives to reach Americans
with life-saving health care information.”
The Best in Maryland Awards are presented
each year by the Maryland chapter of PRSA in recognition
of projects and programs that demonstrate excellence
in the public relations profession in Maryland.
The entire audio campaign reached more than
100 million listeners and helped educate the public
on supporting access to Emergency Medical
Services Act legislation and focused on raising
awareness about the importance of providing quality
emergency care.
- PRESS
RELEASE: The Impact of Social Media on Radio News
- PRESS RELEASE:
Survey Finds Two-Thirds of Radio Newsrooms Impacted
by the Economic Downturn
- CASE
STUDY: November 2008: Audio News Releases and Radio
Media Tours, The Weather Channel
- PRESS
RELEASE: Survey Finds Radio Stations See Return
on Investment in Podcasting Technology
- ARTICLE:
May, 2008 issue of PR Tactics: Traditional Media
Relations Finesse: The power of the phone pitch
in the age of “click to open”
- ARTICLE:
April, 2008 issue of O'Dwyer's PR Report: Green
Radio Turns Profit, Educates Public
- PRESS RELEASE:
Radio Stations Utilize Internet and Social Media
to Reach Audiences
- OP-ED: Are Guaranteed
Placements PR or Advertising?
- PRESS RELEASE:
2007 Welcomes HD Radio & the Changes It Brings
- PRESS
RELEASE: Spanish Version of Website Launched to
Meet Growing Needs of Reaching Hispanic Media
- OP-ED:
Blurring the Lines Between PR & Advertising
- PRESS
RELEASE: Launch of Podcasting Service and RSS Feed
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