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SPANISH VERSION OF WEBSITE LAUNCHED TO MEET GROWING NEEDS OF REACHING HISPANIC MEDIA
Contact: Susan Matthews Apgood, 301-664-6448
Bethesda, MD - Wednesday, July 19, 2006 —The number of Spanish formatted radio stations has increased ten times in the last 20 years. With more than 900 Spanish-formatted stations today, radio’s reach to the Hispanic population is extraordinary. Arbitron’s Power of Hispanic Consumers Study 2006 revealed that Hispanic consumers spend significantly more time listening to radio than non-Hispanics, averaging 22 hours and 15 minutes per week. To that end, News Generation has launched a Spanish website for Spanish-language public relations professionals eager to grow their outreach to Hispanic radio stations. The site is an extension of the company’s corporate website, and can be found at www.newsgeneration.com/spanish/index.htm. This site offers the company’s mission, service descriptions, founders' biographies, and contact information in Spanish.
“Agencies who specialize in reaching Hispanic media are increasing in numbers and we want to make sure that our corporate website is convenient for Spanish-language preferred practitioners,” says Susan Matthews Apgood, president of News Generation. “All of our services are available in English and Spanish, therefore, the ability to explain the benefits of each of our services in Spanish is imperative.”
“Given the explosive growth of the Hispanic population, radio has rushed to fill the need for programming for Hispanics. We have always provided content in Spanish to stations, so it is a natural progression to also offer information on our services in Spanish to our clients,” says Lynn Harris Medcalf, executive vice president of News Generation. “Our clients are taking advantage of the boom in Hispanic media by using radio’s highly targeted capabilities, reaching the exact population of Hispanics they are looking to target for each campaign.”
News Generation, Inc. is a public relations services firm specializing in radio. Founded in 1997, the company specializes in utilizing radio techniques, like radio media tours and audio news releases, to secure earned placements for corporations, associations, non-profits, and clients of public relations firms. For more information, visit www.newsgeneration.com.
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